Apparently there's only one script for viral ads on the Internet: Guy does small trick with product, guy does bigger trick with product, guy's friends tell camera, each other, bystanders and guy how awesome he is. There's always music in the background and you can always tell it's fake. I just explained how the same ad agency that did this for Ray-Ban last year just did it for Levi's; apparently Coors hired someone for a cut-rate version in this terribly staged YouTube "viral video" of Coors can tricks, shown below (along with a cute little parody).
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My friends are blogging about this viral video of guys doing backflips into their jeans. So neat! So shareable! So worth the million views the three-day-old clip already earned! But I could tell instantly (and I have no idea why no one else did) that this was a stealth ad — because it's a direct copy of a stealth ad that got over 3 million views last year.
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