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elle
Elle's Website Has More Turnover Than A Pancake House
Elle magazine has more internal drama at its website than one fashion website deserves! Elle.com is perhaps Hachette's most visible site, so its success is an important totem for the company to prove it knows how to do digital things right. But after some ballyhooed comings and goings at the site that have been noted here over the past month, media types are wondering whether Hachette is planning a total restart of its online properties. Well, even more new turnover at Elle.com could mean just that! More »
advertising
"Our descendants may look at us and say, 'God, these were the most gullible people who ever lived.'"
Celebrities: they're in ads! That's because celebrities tend to sell stuff to people, according to the New York Times, which broke this story wide open with an epic piece in yesterday's paper. There are three clear points that you, the educated consumer, must understand: Companies are run by starry-eyed celebrity hound white guys who will pay any price to hang out with a cool rapper or have their umbrella endorsed by Rihanna; many celebrities are themselves sheep, convinced that their endorsement deal is a meaningful attempt by a corporation to plumb the depths of their soul (it's really not! surprisingly); and finally, all of this is the fault of dirty gossip websites just like this one! More »
listicles
Secret Moneymaking Traffic Tips Revealed!
Every big website in the world suckles at the teat of traffic like so many piglets fighting over a bloated sow. But figuring out the whims of the traffic gods is not as easy as you might think. If the oldest magazine in the world hasn't cracked the code yet (see the pitiful performance of the The Atlantic's Britney Spears cover), it's a lot to expect from the "new" media, even with all our fancy computerized counting machines. Sometimes it's out of your control; CNBC.com's chief just wrote that the business site's traffic took a dive yesterday when all of its golf-loving rich white guy readers turned away from their computers to watch Tiger Woods win the US Open. But there are some fairly reliable ways to build traffic successfully, which we will now reveal to you, after the jump. Is sex involved? Click now to find out!: More »
obsessives
Disney Struggles To Appease Scary Adult Fans
To help promote the 50th anniversary of Disneyland, Disney launched a free "Virtual Magic Kingdom" website, where fans could make little avatars and walk around the virtual theme park doing little virtual activities. The VMK was originally scheduled to run for 18 months. But now, three years after it launched, the site is still going. Why? Because creepy Disney-obsessed adults who scare everyone have staked their claim to the site, and they're not about to let the company shut down this free temporary children's amusement. Their very identities depend upon it! The company says it makes no money on the site, and it needs to shutter it and move on. The fans say: we are creepy obsessed adults, and we are picketing your theme parks. As well as making slick protest websites, which showcase their virtual "Save VMK" protest videos. Like this one, in which a virtual boy in a feathered head dress persuades the multibillion-dollar corporation to listen to reason: More »
ripoff?
Did PepsiCo Steal Ad From Tumblr Blogger?
Is Tumblr now fertile ground for stealing ideas? Sierra Mist has a new ad—a cross promotion with The Office on NBC—showing a bunch of office workers flying toy helicopters around their workspace as Wagner's "Ride of the Valkyries" plays in the background. "Is your office this much fun?" the voice-over asks. The Sierra Mist spot is amazingly similar to a promo video that the young blog wizards at Tumblr released seven months ago. The same helicopters buzzing around the office; the same background music. Tumblr founder David Karp tells us he came up with the idea on a lark, to show off life in the office of the young company, and that the musical idea was "the result of being raised by a composer with an appreciation for theme music." He also tells us he wasn't contacted by Sierra Mist's ad agency before their ad went up. Scandal? We've emailed PepsiCo. for a response. It could be an uncredited rip off—or just a case of both being inspired by Apocalypse Now. Click to watch the clip above juxtaposing the two ads, and decide for yourself. [Full original Tumblr spot here. Full Sierra Mist ad here.]
trendwatch
Crazy Websites Work!
What does it take to get a job in this tough economy? A crazy website demonstrating that you are an insane person! Back in March we reported on Josh Millrod, a maniacal young man with a Bachelor of Music in Trumpet Performance and Certificate in Journalism from Indiana University who built a seizure-inducing site full of consciously exaggerated braggadocio about his entry-level marketing skills. And it worked! Josh writes in today to report that he has in fact landed a job in marketing, and we wish him the best of luck. This tactic also worked for ad copywriter Yutaka Tsujino, whose website proclaiming how much he sucks got him a prime job earlier this month. Professionalism was always overrated. [Earlier]
mysteries
Incompetent Facebook Leaves Open Back Door To Stalker Feature
Aha—Facebook has issued a statement on the mysterious stalker feature that we spent all day covering: "Facebook tries to surface the people we think are most important to users to make it easier and faster for them to navigate the site and find what they are looking for...The search drop down is not a list of those that have searched for the user. It is also not a list of people whose profile the user has viewed the most or who have viewed the user's profile the most. To avoid any confusion, this will no longer appear." See, you were too stupid to handle it! But wait: as our commenters figured out in about one minute flat, typing a period (".") in the search box brings up the same five-person list. And are they really your "most important users?" Random. We urge continued experimentation.
mysteries
Gawker Kills Facebook Stalker Feature?
And it's gone! It appears that the mysterious Facebook stalker feature—that allowed you to call up the names of five people who (we think) were searching for you most, just by pressing the down arrow in the search field—has been disabled. Our post on the feature went up shortly after 1:00; by 4:30 (or possibly earlier, based on our comments), it was no longer working. They're quick! We have an email in to Facebook to find out exactly what happened. How could they take it down without even explaining what it was? They mystery is eating us up inside. We will find the truth. [UPDATE: As noted in the comments, it looks like simply typing a period (".") in the search box will still bring up the same list of five people. Hope is not lost!]
online marketing
Add A ScarJo Album To Your Social Network!
Scarlett Johansson's *ahem* long-awaited Tom Waits cover album "Anywhere I Lay My Head" is hitting stores a week from today. But in order to demonstrate to your circle of friends that you are ahead of the curve when it comes to blonde starlets and their ego-driven vanity music projects, you can check out her album now on the social network imeem.com (she's "online now!"). It's more targeted than putting it out on laughably polluted Myspace, so from an online marketing perspective, it's a fair deal for ScarJo, and an even better deal for iMeem. But from the perspective of a Tom Waits fan, it's tragic. "I Don't Want To Grow Up" redone as a droning plinky synth-pop song? We're not friends any more. If all goes well technically, her playlist is embedded after the jump. Good credibility-builder for iMeem. Bad for ears: More »
magazines
Can We Interest You In A TV Guide?
TV Guide, one of America's biggest magazines, was sold a few days ago. Now it's for sale again! Well, not the parts of the brand that have some actual value (the website and the cable program guides and on-demand technology). Rather, new owner Macrovision is looking for a sharp business entity that would like to take the print magazine off of its hands. Cheaply, no doubt! And to the skeptics who might say that buying the money-losing print version of TV Guide without the accompanying web brand would be like buying a cow without milk, consider this: the new editor is looking to achieve "topicality and newsiness, urgency." By doing things like reviewing YouTube videos! More »
advertising
Mentos Wants You To Smooch Your Computer. Literally
Mentos ads started out very friendly. "The freshmaker!" the man with the vaguely foreign accent would proclaim. They were cheesy and fun. Their newest project, though, is far, far, darker. We're not quite sure how it's supposed to make us feel, but we would describe the experience as awkward and terrifying. If you choose to visit MentosKissCam.com [via Adrants], be prepared for some virtual sexual harassment. More »
marketing
Starbucks Reaches Out To The Simple People
Are you the type of consumer who's always been interested in trying that "Starbucks" that you've heard so much about, but are intimidated by its mysterious ways? In other words, are you a half-bright mole person? Well the company has a new website just for you! "What the online experience does is mimic the experience [consumers] would have in the store, if they went to the barista and said, 'I want to try Starbucks, but I don't know where to start,'" says one exec [Ad Age]. With StarbucksCoffeeAtHome.com, all the frightening guesswork is taken out of the coffee-going experience. What's your "flavor profile?" More »
people's court
Harvey Levin Will Settle The World's Arguments
Harvey Levin, you clever dog. The amoral TMZ founder is helping to launch on online version of the People's Court, called PeoplesCourtRaw.com. It features pairs of videos, one arguing each side of an issue, which users can vote on to pick a winner [Mixed Media]. See how he plucked a concept from TV and put it right on the web? It could work! Levin used to work for the People's Court on TV, so he has the scholarly background needed to pull this off. After the jump, one example of the site's work: a couple debates whether the boyfriend should shave his back hair. Well, Judge Wapner never had any important cases either. More »
scandals
Slate Asks: Can We Make Nazi Orgy Dull?
Slate, the online magazine that exists to tell you why you were right—but not for the reason you think, today tackles the sensational Nazi orgy scandal of British auto racing exec Max Mosley. And in typical Slate fashion, they ask the knowing, highbrow, we're-already-over-the-interesting-parts-of-this-scandal question, "Mosley's bedroom habits may be distasteful, but are they pathological?" Well, Slate would like to give you a long disquisition on psychiatry to answer that question! More »
seal the borders
The Ignorant Announce Absolut Boycott
Global liquor conglomerates, take note: a hastily constructed website is calling for a boycott of Absolut. Run a humorous ad in Mexico and face financial ruin, Pernod Ricard corporation! "Absolut vodka is trying to sell liquor to Mexicans that aspire to control the Southwest United States," reveals boycott organizer William "Yosemite" Gheen. Now if he can only get Matt Sanchez on his side...Despite its insistence on spelling the company's name "Absolute," the website has already attracted more than 120 visits and nearly 7 comments. But its visual and documentary evidence of the brewing Mexican separatist movement that threatens American freedom may be its most powerful tool: More »
journalismism
Tell 'Em Why You're Mad!
A blogger put together a visual cloud of tags that pop up most frequently on AngryJournalist.com, the rant-laden site that is the most accurate current summation of the journalism industry. The visual illustration makes it very clear what reporters hate the most: fucking work! Click to enlarge. [Eric Ulken]
entrepreneurs
