Freaking Harvey thought he ruled the world - jamming Gwyneth Paltrow's Oscar down our collective throats. His empowerment is marketing because Shakespeare in Love wasn't a "great film", nor was The Crying Game. He can market a mediocre movie with a gimmick like you the viewer should be trembling with delight at paying $12.
Well if America can't sell atrocities committed from a moral high ground to the world, it must mean that the art of film making is just a waste of time!
What about Project Runway? Didn't it do well on Lifetime? Give the guy a break. He had a good week. I can't believe I'm saying this, but don't write his obit yet (even though karmically the man is prolly unsalvageable).
@RonMwangaguhunga: Isn't the PR money already made and spent on Harvey's end? Lifetime paid TWC for the rights some time ago, and now Lifetime makes its money in ad revenue.
This made $65 mil worldwide this weekend. Can't they extrapolate out what it will earn worldwide now? Isn't the fall-off rate after the opening weekend like >50%, so maybe it will earn $150 mil total?
They paid $100 mil; Brad Pitt gets $30 mil; $20 mil left, Universal gets half, so Weinstein is left with, maybe $10 taxable million at the end of the day? I'd say put a fork in Harvey, but I'm afraid he'd blow around the room and end up in a crumpled heap.
The other problem is that -- in order to get Brad Pitt -- they agreed to pay him 20% first dollar gross.
First dollar gross means an adjusted gross participation payable from the first dollar of receipts. Also...
Payment to movie theaters increases and payment to studio decreases on each successive week of release.
My general feeling is that the film will make money after DVD sales, but Harvey is definitely not out of the dark woods because of this film.
A personal comment: virtually every article about Weinstein Co. -- including the Times piece -- has been completely clueless about how studios, etc...make their profit.
A $35 mil marketing budget, and not a penny of it spent on someone to proof their tagline! It's "Once upon a time in Nazi-occupied France...," you basterds!
Aside from the poster, which is funny, the rest of the ad campaign is ridiculous. The commercials are utterly and completely unfunny, don't make any sense, and then wind up with a totally gratuitous shot of Rogen's pasty white flab dancing.
It's the least attractive, least funny commercial I've ever seen. It turns me off the movie entirely.
@Pope John Peeps II: And the highlight always seems to be David Allen Grier or whatever his name is quietly uttering the words "Her name Bubbas" in a very Bubba-from-Forrest-Gump-esque-black-man-retard-speech-impediment voice. God. Awful.
The line might be "her name is Bubbles" on the page but the unfortunate actor is saying "her name Bubbles" -- because apparently in the same Kevin Smith universe where beautiful women are destined to mate with extremely unbeautiful men, 21st century men of color speak in a slave dialect from "Gone with the Wind." Sometimes I am just so filled with loathing for white middle-aged doofuses and the lame shit they find funny and reassuring.
10/20/09
10/20/09
09/25/09
He's the Wizard of Oz, no more, no less.
09/25/09
09/25/09
09/25/09
09/25/09
08/24/09
08/24/09
08/24/09
08/24/09
08/24/09
They paid $100 mil; Brad Pitt gets $30 mil; $20 mil left, Universal gets half, so Weinstein is left with, maybe $10 taxable million at the end of the day? I'd say put a fork in Harvey, but I'm afraid he'd blow around the room and end up in a crumpled heap.
08/24/09
First dollar gross means an adjusted gross participation payable from the first dollar of receipts. Also...
Payment to movie theaters increases and payment to studio decreases on each successive week of release.
My general feeling is that the film will make money after DVD sales, but Harvey is definitely not out of the dark woods because of this film.
A personal comment: virtually every article about Weinstein Co. -- including the Times piece -- has been completely clueless about how studios, etc...make their profit.
08/24/09
08/24/09
08/24/09
08/24/09
08/24/09
I thought The Weinsteins were against long cuts like Quentin Tarantino's last flop?
12/10/08
12/10/08
Shakespeare in Love: 2 Electric Boogaloo!
12/10/08
12/10/08
10/30/08
10/30/08
It's the least attractive, least funny commercial I've ever seen. It turns me off the movie entirely.
10/30/08
10/30/08
10/30/08
10/30/08
The line might be "her name is Bubbles" on the page but the unfortunate actor is saying "her name Bubbles" -- because apparently in the same Kevin Smith universe where beautiful women are destined to mate with extremely unbeautiful men, 21st century men of color speak in a slave dialect from "Gone with the Wind."
Sometimes I am just so filled with loathing for white middle-aged doofuses and the lame shit they find funny and reassuring.
10/30/08
10/30/08
Bonus points if casual racism is invoked.