UC Davis Lieutenant John Pike—star of the hit viral video I, Pepper Spray Cop and muse to culturally literate Photoshoppers worldwide—can now add "advice columnist" to his growing resume. Er, at least his fake online persona can.

Matt Mullenweg should be proud; his giant WordPress.com has reportedly earned him millions. But his blog-platform rival, Tumblr founder David Karp, just surpassed him in one key metric. Mullenweg can blame Brooklyn one-upsmanship.

Why has the Gray Lady assigned full-time reporters to communities in Brooklyn and New Jersey? Even a Times editor admits the paper will never make money on microjournalism. But they could market software to bloggers.

Northern California is an enlightened haven of multiculturalism, and globalization requires a diverse workforce. Unless you're a startup, in which case you're going to hire people who look like you. Take, for example, the workforce of Automattic, the maker of WordPress, a blogging program.The company, founded by white…

There are only two acceptable copyright stories on the Internet: "Evil Big Guy Sues Saintly Little Guy," and "Evil Big Guy Violates Sacred Creative Commons License." This is one of the latter. Prime Minister Gordon Brown's official website, Number10.gov.uk, uses a WordPress theme called "NetWorker" created by…

At the Start conference yesterday, Automattic founder Matt Mullenweg, creator of the popular WordPress blog software, startled the audience by claiming his company didn't have any employees. Instead, he said, they're all independent contractors. "Is that legal?" some audience members whispered. We're not employment…

Last week, Publishing 2.0 noted that the New York Times was finally using hypertext links in articles in a meaningful way. Welcome to the 20th century, Grey Lady! The Times invested in WordPress, which is used for the site's blogs, but the rest of the product? That required an expensive upgrade to CCI NewsGate,…

BayWords is the new blog host from those lovable Swedish outlaws at The Pirate Bay. The blogging platform is built atop open-source WordPress code. Which is a little ironic, since TorrentFreak reports that the project was started after a WordPress.com user who linked to copyrighted material lost his account. As for…

Automattic, Matt Mullenweg's blog-tools startup, is readying an upgrade to its WordPress software this week. Anil Dash of Six Apart took the occasion to let WordPress users know they can upgrade to his company's Movable Type instead. It's a move straight out of Oracle's handbook. But Mullenweg freaked out, calling…

The 2001 crash got one of my colleagues to cross the line. She had been bossing men around for next to nothing as a startup VP, so why not get paid more directly for it? She set up a basic website — thank you, Webmonkey — and listed it in three escort directories she found in the local alt.weekly papers. Eros Guide…

The "life change" Automattic founder Matt Mullenweg Twittered about? Not, as we suspected, a big-ticket purchase funded by his company's recent $29.5 million financing round, some of which reportedly went into the founder's pockets. Instead, he tells Valleywag, it was the purchase of ma.tt, his new domain name.…

Automattic, the maker of WordPress blog-publishing software, has raised $29.5 million from the New York Times Co. and existing ventures.Not all of the money went straight into the company's coffers, however: Some insiders with vested options sold shares in the round. This is perhaps the most notable example of a new…

Business advice, that is. Despite Paul Boutin's entreaties, I find I just can't leave Automattic founder Matt Mullenweg alone. Neither, apparently, can acquisitive buyers. TechCrunch reports that Automattic, maker of the popular WordPress blog software, just turned down a $200 million offer. Interesting timing,…

I'm not going to make one of those crying videos, but as Valleywag's Very Special Correspondent (read: over the hill) I need to stomp a heel down. Why are we reporting that two people I've never heard of were reportedly touching each other in public? I had to look up who Mullenweg is. I think we use his software.…

When David Hornik pitched VCs and entrepreneurs on his tropical funconference, The Lobby, part of the sell was that the whole affair was to be off the record. Ha! Good one, David. Turns out what happens in Hawaii only stays there long enough to launch itself toward our inbox. Take for example, what struck some…

Oh god, Evite. It starts with an email about a party with no information about that party, and then it gets worse. But in many cases there's no reason you have to use the most popular site. Here's what to use instead of Evite, YouTube, Blogger, Twitter, Digg, and MapQuest.

PAUL BOUTIN — Why suffer a diet or slog through another article on "2007 Ways to Fast Forward Your Career?" SVUG has a five-minute Valley makeover you can start right now at your desk.