AOL wants a tasty chunk of the 9 million people addicted to the massively multiplayer game World of Warcraft. Its rumored plan is to lure WOW players into AOL's clutches with a dedicated social network at its wow.com domain, dormant for years. Just one problem: Is it setting itself up for a cybersquatting lawsuit? […
The Internet is officially better than sex
Reuters is pimping a study conducted by advertising firm JWT concluded that one out of every five people sacrifices sex to spend more time online. More than a quarter of the surveyed say they interact less with friends and acquaintances in face-to-face situations. JWT concluded that we've turned into a bunch of…
Virtual journalism for virtual worlds
Publishers, despite the hardbitten skepticism of their journalist underlings, vie with the denizens of Silicon Valley for the crown of gullible neophilia. So they ignore reports of Second Life's impending demise, and instead fix their eyes on the virtual world's elusive 8.7 million registered users. Virtual World…
Joi Ito preaches the World of Warcraft gospel
Serial entrepreneur and investor Joi Ito, a terribly accomplished technologist, is introducing the audience at the Web 2.0 Summit to the communicative and social power of World of Warcraft. His points:
News at noon: Microsoft drinks at work
WoW Boys: Ross Mayfield and Jonas Luster system sounds
Last week, ZDNet ran a "World of Warcraft is the new golf" trend story (the recycled premise — Valley notables are networking through the MMORPG). In ZDnet's video of Ross Mayfield, the software exec utters some delightful lines worthy of clipping. So here are Ross Mayfield clips (with a bonus clip from open source…
Remainders: A healthy career in Chinese gold farming
Now playing World of Warcraft can get you a job. Thrilling, really, to discover that a game played by destroying arbitrarily assigned enemies ad infinitum, rising up a ladder until reaching a disappointing top that isn't a top at all, commiserating with socially inept addicts with little life outside the computer,…
