Oh, goodie, an ad directing danger seekers to think less. On behalf of that non-not-thinking firefighter shown in the ad, please do not turn off your brains before doing something semi-dangerous, desk-riding middle-management he-man wannabe Wrangler-buyer dudes. You are such a pain in the ass to scrape off the pavement/canyon floor/dive bar linoleum.
Copyranter, I'm usually right there with ya, but in this case, I think you're missing the point. They're not trying to speak to the people who already wear Wranglers, they're trying to get the attention of people who might ordinarily dismiss Wrangler. They're "advertising" their product in order to grow their audience. Say what you will about their methods/message, but the fact should be clear that their goal in advertising is to do more than engage the people who are already their customer.
@MindGrapes: Way to use your mind grapes. You're absolutely right, although they obviously have a ways to go. Shifting the connotation of a brand identity as iconic and concrete as Wrangler is going to take some serious time, energy and money.
I think way, way, way too much. And glory in that fact. But, sometimes, I get tired of thinking and that's why God invented Pinot noir from the Côte-d'Or.
God didn't invent fake black and white TV ads about jeans. No, these travesties were invented by unhappy English majors that never finished their novels.
ir reminds me of those Lexus commercials where they show the car's lines in slowmotion to some ambient, like you said, opium music. to which i say, their marketing team needs to reevaluate their target audience.
This is actually some very finely tuned pro-family propaganda. It sends a message to 30-something women to go out and buy Wrangler jeans to make their butts look cute so they will attract men and reproduced.
The kid had a touch of the simian to him, so the "we are animals" text wasn't really needed.
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God didn't invent fake black and white TV ads about jeans. No, these travesties were invented by unhappy English majors that never finished their novels.
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The kid had a touch of the simian to him, so the "we are animals" text wasn't really needed.
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It's all we have to live for, really.
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