Fans of Time Inc. tech title Business 2.0 have taken the bold step of starting a Facebook group to show their support for the troubled publication. So far, the group has amassed over 50 members, including Business 2.0 editor Josh Quittner, Quittner's wife, New York Times columnist Michelle Slatalla, Gizmodo editor Brian Lam, TechCrunch's Michael Arrington, and LinkedIn CEO Reid Hoffman. Oh, and former Business 2.0 editor and my new boss Owen Thomas. Let's hope this roster of Valley luminaries is more effective than other futile Facebook groups, such as the 29,359 people who believe strongly in removing the "is" from the Facebook status message.

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