Well, maybe not everyone. But the tide is certainly turning against Apple's music and video store, which has held a near-monopoly on digital media distribution. Vivendi says the contract between its Universal Music Group and Apple is "indecent." We like the sound of that, but somehow it doesn't sound like Vivendi meant it as a compliment. Like NBC Universal, in which it holds a minority stake, Vivendi wants more control over pricing — the option to charge more for new, in-demand content than old library tracks. While Apple has a few stalwart supporters, like Fox, at the moment, it's likely that many content providers are waiting for enough key players to take the plunge before determining whether to abandon ship or demand more flexibility. Particularly if they're getting a better deal from Apple's new competitor, AmazonMP3.

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