On Google Blogoscoped, Philipp Lenssen outs former Google developer Paul Buchheit as the man behind Google's "don't be evil" slogan. As Google gets ever larger, ever more complicated, and ever more — oh, let's say it — evil, Buchheit's brainstorm looks ever more unwanted, and ever harder to shed. Which is exactly what Buchheit wanted:

I was sitting there trying to think of something that would be really different and not one of these usual 'strive for excellence' type of statements. I also wanted something that, once you put it in there, would be hard to take out.

How ironic: Buchheit now says that every action should have an "undo" option. Paul, don't be disingenuous.

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