By Owen Thomas, 12:56 AM on Wed Aug 22 2007, 765 views (Edit, to draft, Slurp)

Copy this whole post to another site

Slurp cancel

select site advertising consumerist deadspin defamer fleshbot gay fleshbot gawker gizmodo idolator io9 jalopnik jezebel kotaku lifehacker valleywag artists gawkershop sploid gawkertv

Google is introducing "overlay" ads that fill up a fifth of the screen while playing YouTube videos. Google executive Eileen Naughton describes it as something Google "[has] come up with." But like Google's AdSense, the idea didn't originate in the Googleplex; clips on rival video site VideoEgg has featured overlays for months. [The New York Times]