This letter came into my inbox, editing marks and all, and I feel like I swallowed the red pill. Let me get this straight. You PR flacks don't actually hold me "dear" when you send your story pitches and briefing offers? Does this mean it's all templated lies? Your casual hey-I-thought-this-might-interest-you tone, wholly manufactured? Your regards, often the "best," "kind"? Next will you tell me your client isn't actually "premier" or even "leading"? Quick, somebody unplug me!

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