MySpace's innovative marketing strategy, as described in a Business 2.0 puff piece:

Behavioral marketing seeks to deploy mechanisms like Web video and interactivity to reach an increasingly fragmented audience with messages that are at once entertaining enough to penetrate young consumers' ad immunity but not so in-your-face that those consumers instantly recoil.

MySpace's innovative marketing strategy, in action on MySpace.com:

How Fox Interactive got so sly [Business 2.0]

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