By Mary Jane Irwin, 3:04 PM on Fri Aug 10 2007, 142 views (Edit, to draft, Slurp)

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San Francisco-based Double Fusion is expanding its Japanese in-game advertising operation to take advantage of the "world's second-largest advertising market." In other words, it's hedging its bets as it faces off against Microsoft-owned Massive in the U.S. [PaidContent]