We might scoff at News Corp. and NBC's claims that their joint video project, Hulu, is capable of taking down YouTube, but the site isn't above stealing a page from Google's playbook. Alongside its own hosted video, Hulu's search database will cull links to rival networks' shows — particularly those hosted on Hulu distribution partners like AOL. Hulu might never become a one-stop video destination like YouTube, but it's positioning itself as a rival to Google in video search.

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