Warner Brothers has realized the Internet waits for no studio. Like its fellow television conglomerates, WB has been hesitant to jump onto the Web — until today's announcement that it will open the Web-dedicated Studio 2.0. The new "studio" will be busy creating a combination of 24 original games, mini movies, and television shows. As The New York Times reports, Warner Bros. was originally waiting for its advertisers to foot the bill but realized it was better off getting the business off the ground. (Or it was sick of being shown up by that upstart Michael Eisner). Warner execs claim the company is spending less than $3 million on the current crop of Studio 2.0 content. More shocking than WB's foray into Web programming? Its launch was hung up on a mere $3 million.

Contact information for this author is not available.