Pay Per Post — the notorious marketing agency which pays hard-up homemakers to scrawl "I <heart> HP" on their foreheads and post laudatory reviews — is holding a conference in Orlando for its "posties". The morale-boosting theme: "You're A Rock Star." Who better as star of the show than Robert Scoble, the podcaster and blogger, pictured here, greeting his fans, on the conference website? Scoble can explain to the aspiring shills how, after he writes about Intel and Adobe, the companies conveniently spend money on corporate videos from his employer, Podtech. Or he could warn them how web stardom is "not as much fun" as one might expect.

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