InfoWorld, the long-standing weekly magazine to which enterprise technology startups made a dutiful pilgrimage, is to shut down, according to a newsletter report. The title, owned by the IDG publishing group, will continue to operate as a web news site; but the print magazine, which carried celebrity columnists such as Ethernet inventor Bob Metcalfe, is dead after nearly three decades. Tech titles have been the first, in the magazine industry, to fall to web competition. Red Herring magazine, as we've reported, can't compete with Valley insider blogs such as Techcrunch and Gigaom. Industry Standard never came back after the bust. Only those publications that have reinvented themselves as general business or consumer magazines, such as Business 2.0 and Wired Magazine, are prospering. Update: the rumor's true.

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