Now it's conceivable Technorati generously consented to bring in its Japanese marketing partner, DG Incubation, as a shareholder. And Sifry, who is also involved in a search for his own replacement, may have put the public relations aside to focus on real management.
There is a gloomier possibility: that Technorati, which has struggled to sell advertising around blog search results, is running low on cash. I can't believe Sifry's venture, which is backed by DFJ and Mobius, could have already burned through the $10.5m it raised from last June. But, if it doesn't need the money, then what is it doing raising such a paltry amount, presumably on last year's terms? Any speculation, in the comments, please.
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