A new brand survey has found that lesbian and gay consumers prefer Yahoo to Google, 2-to-1. In a report which otherwise confirmed stereotypes — Subarus continue to be major dykemobiles, for example — this was a surprising result. Was this due to Yahoo's awkward outreach during gay pride celebrations this summer? No. The New American Dimensions/Asterix study also surprised in finding that, contrary to the Will and Grace stereotype, gay men are less wealthy on average than straight men. And Google has an edge among the wealthiest users. Alas, Yahoo: It's wonderful that your users are so gay. But not so fabulous that they're poor.

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