By Mary Jane Irwin, 2:31 PM on Mon Oct 1 2007, 63 views (Edit, to draft, Slurp)

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The Electronic Software Ratings Board's control over a videogame publisher's content extends beyond deciding if a violent game is safe for minors to play. It also governs in-game advertisements. Lately everyone from behemoths like Microsoft to the Lilliputian startup 3D Realms have been accumulating infraction notices — which could lead to fines — for failure to comply with advertising guidelines. [1UP]