By Mary Jane Irwin, 8:35 PM on Wed Oct 10 2007, 110 views (Edit, to draft, Slurp)

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Nintendo of America president Reggie Fils-Aimé is named marketer of the year by Brandweek magazine for his work pimping the Wii to consumers — it's still difficult to find the console on store shelves. Of course, the perpetual fun machine that is the Wii was an easy sell — so how much credit does he really deserve? [Brandweek]