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    Electronic Arts only wishes it were big in Japan

    MaddenVideogame maker Electronic Arts is on the prowl for an acquisition in Japan to act as an Asiatic beachhead. Only 6 percent of its sales come from Asia, which seems absurdly low, considering the continent is home to the most popular videogame consoles, and well, only, say, most of the world's population. How long, exactly, has it taken EA to notice this fact? Granted it has subsisted, primarily, on the sales of steroidal sports games and World War II shooters that don't exactly mesh with the Japanese diet of saucy role-playing games, but it's shocking that a monolith of the gaming industry has such a rocky foothold in that territory — and that's it's taken the company this long to do something about it.


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