Peter Clatworthy, of Bilborough, England, jumped at the opportunity to purchase an XBox One Day One edition console for £458 from what looked like a reputable eBay seller.
The 19-year-old acknowledges that the item was specifically marketed as a "photo," but says the category it was listed under — video games and consoles — convinced him it was legit.
"I looked at the seller's feedback and there was nothing negative," he told the Nottingham Post. "I bought it there and then because I thought it was a good deal. It's obvious now I've been conned out of my money."
eBay agreed: It has ordered the seller to return the money to Clatworthy by Monday.
Though the Xbox was officially released in the UK and elsewhere on November 22, many have taken to eBay in the hopes of purchasing a Day One edition, which was reserved for first-day buyers.
As a result, eBay has been flooded with scam artists looking to pass off empty boxes as the real deal.
At the time of writing, there were 80 bid on the item — the highest being £7,200 ($11755).