The New Yorker: "There Are Lots of Offbeat Accounts on Twitter"

Four months ago, New Yorker writer Susan Orlean revealed that a Buzzfeed creative strategist named Jacob Bakkila was behind the popular "spam" Twitter account @Horse_ebooks. Today, her article has been published (subscription-only); this is Orlean on "Weird Twitter":

The New Yorker: "There Are Lots of Offbeat Accounts on Twitter"

The article is, generally, much less embarrassing than it could have been.