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When Newspapers Need To Pitch Themselves, They Turn To Video

Is it possible that the dying newspaper industry can be saved by skillful advertising? No, but it can certainly be helped. This ad for Australia's The Age is visually enthralling, and captures the promise of a paper that brings the entire world to your door. Though it's too bad that it also reinforces the fact that video is way more exciting than print. And, you know, it's not an American paper. Still worth watching. [Fitz & Jen]

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