Like all the most basic human interactions, rap beefs have moved online, where rappers can insult each other (or journalists) to their hearts' content on Twitter and Instagram. That is exactly where the year's most intense rap beef is happening, with two L.A. rappers threatening to kill each other in 140 characters.
It started earlier this week, when a rapper named 40 Glocc, or someone posing as him (we'll get to that in a bit), posted to Instagram a photo of Tiffney Cambridge, the ex-fiancée of The Game, whom you know from 2005, and her children. (In an unrelated event, The Game is reportedly being investigated for domestic violence against Cambridge.)
As you can read in the caption, 40 Glocc (or whoever) said some shitty things about Cambridge, a button he pushed further in a subsequent Instagram (pictured at top) where he brags about having just put The Game's kids to sleep (in the literal sense).
As these photos spread across hip-hop blogs, 40 Glocc took to Twitter to claim that he had been hacked
Of course, "I've been hacked" is the social media version of "the dog ate my homework." Still, both photos and captions are still up on 40 Glocc's Instagram account, meaning that he's lying about being hacked and doesn't care about covering his tracks, or he really was hacked and whoever is now controlling his account is enjoying his anonymous moment in the spotlight.
In any event, The Game did not take it lightly that a rival rapper is asking him to pick up his kids so that they don't have to see their mother giving him a blowjob. Yesterday, The Game posted the below photo of a green stoplight to Instagram, which has been widely accepted as in implication that he put a hit out on 40 Glocc.
In a since deleted tweet, 40 Glocc acknowledged The Game's Instagram post and said he would give him his exact location. In a since deleted Instagram post, he threatened to put a bullet in The Game's head. The two do have a physical history: in an infamous video that went online a few years ago, The Game is seen stalking and attacking 40 Glocc down an L.A. street.
Hip-hop purists have bemoaned the death of rap beef (amongst other things), but the internet is where we are all heard now. If this feud was carried out over beats, it's likely that few people would care. And what would be the point of that? On his new Instagram page, 40 Glocc pleads for this sudden attention to be funneled in a certain direction. "HACKER NOT EVEN PROMOTING MY NEW SHIT DROPPED!" he writes. "CLIK THE LINK ON MY PROFILE PAGE TO SEE MY NEW VIDEO."