Imperial Tobacco Group, the maker of Kools, Winstons, Cohibas, and Gauloises, is changing its name to Imperial Brands, in order to remind the world what the company is really about: brands.

Brands, such as Backwoods cigars and Davidoff cigarettes, are truly at the heart of Imperial’s business model. In a statement, the company said that its new name “better reflects the dynamic, brand-focused business that we are now.”

Under the Imperial Brands brand, the company will remain focused on brands such as Drum tobacco and Montecristo cigars and Rizla rolling papers. Brands that have one thing common: they are dynamic. And owned by Imperial Brands.

Sometimes it feels like the most successful industry of the past century isn’t even grateful for its success.

[Photo: Flickr]