Who

Tom Florio is the publisher of Vogue. He's the man responsible for weighing down the Anna Wintour-edited fashion tome with 112 pounds of ads every September.

Backstory

A first generation Italian-American raised on Long Island, Florio attended NYU and earned his first job in the publishing industry with a position at Esquire, the very same path his older brother, Steve, pursued several years earlier. Tom left for New York several years later before joining his brother at Condé Nast: Starting off at Condé Nast Traveler, he eventually became publisher of the travel mag, leaving in 1994 to take over for his brother at The New Yorker during Tina Brown's reign as editor-in-chief. (He was replaced at Traveler by Richard Beckman.) Much like his brother, though, Tom had difficulty lifting the vaunted literary mag out of the red and the title continued to lose money during his four-year stay. In 1998, Si Newhouse moved Florio to GQ (The New Yorker was handed to David Carey); four years later, he was named publisher of Vogue where he replaced Richard Beckman who—just to complete the incestuous circle—had succeeded Ron Galotti after he left Condé Nast to work with Tina Brown on Talk. These days, Florio works alongside Anna Wintour at Vogue, where he's responsible for selling what may be Condé's most valuable franchise. His purview has expanded in recent years: In addition to Vogue proper, he's also responsible for offloading ad pages in its spin-off publications, the Amy Astley-edited Teen Vogue, the Hamish Bowles-edited Vogue Living, and the Jay Fielden-edited Men's Vogue.

Family ties

Tom's older brother, Steve Florio, served as Condé Nast's CEO until 2004. He passed away at the end of 2007. There's a third Florio brother, too, but he's never had anything to do with Condé Nast, or publishing for that matter: Michael Florio is a former construction worker who released a Christian CD in 1998. Jim Florio, who served as governor of New Jersey from 1990 to 1994, is a cousin.

Personal

Florio has been married to Lori Zelikow since 1987; the two met when they worked in the ad sales department at New York. They have a daughter named Lucie and live on East 95th Street. They spend weekends in Sag Harbor.

Off hours

Florio has been competing in Ironman competitions the past few years, an activity he says he took up after a mid-life crisis. "It's much cheaper than a Porsche, and you end up looking a lot cuter in the end," he told the Observer. And because the rowing machine at Equinox is apparently a pale imitation of the real experience, in May 2008 he competed in, of all things, a gondola regatta in Venice.