New York mag's Deborah Schoeneman, who writes the Intelligencer column, explains the tricks of the trade:

Lets just say I use a pseudonym at Soho House. And, I'd never allow a photograph of myself on my column. People tend to not put my name and face together—which is a good thing. If I'm working on an item, I'd often rather call the person the next day than barge up and ask them for a quote or comment in person. However, plenty of industry parties are a potential mine field and I have been known to crawl on the floor to escape an event undetected.

Deborah Schoeneman, NY Mag [Gothamist, Young Manhattanite]

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