• Guardian

    Subviral marketing: veeeeeeery interesting

    By Gawker, 2:08 PM on Fri Mar 14 2003, 92 views (Edit, to draft, Top, Slurp)

    Not that this has anything to do with anything, but I thought I'd point out this fascinating article in the Guardian about companies that covertly spoof their own brands in order to generate buzz.
    Fwd: have you seen this? [Guardian]

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