In her column in today's Washington Post, Fairy Media Godmother Tina Brown uses the super-duper lede, "Are the media having a nervous breakdown?" Catchy, Tina! Run with it! Oh, wait, she already did, word for word, last Sunday with Ken Auletta on "Topic A."

At least T-Bro seems marginally aware that her audience consumes her work, if at all, on an either/or basis — so she's totally safe to repeat herself endlessly. Much easier than hashing out new ideas, isn't it?
Breaking The News, Then Becoming It [WaPo]

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