BuzzFeed’s Trump Takedown Drives Breitbart to the Brink of Insanity

You’ve probably read BuzzFeed’s long profile of Donald Trump, in which political reporter McKay Coppins explains the absurdity of the businessman’s political aspirations and the “yes-men” who enable them (one of whom Trump quickly fired). Even if you haven’t read it, the editors of Breitbart.com sure have.

As of this writing, Breitbart’s homepage is plastered with six different articles attacking Coppins and BuzzFeed for ridiculing Trump. A sampling:

EXCLUSIVE — PALIN CALLS FOR BOYCOTT AFTER BUZZFEED HIT PIECE ON TRUMP

4 BUZZFEED STAFFERS WHO TRASHED OUR DONALD TRUMP STORY WITHOUT READING IT

2013: LIBERAL JOURNALISTS RIP COPPINS BUZZFEED STORY: ‘LIE,’ ‘BULLSH*T’

Breitbart began its campaign with a hilarious “takedown” of Coppins, in which reporter Matthew Boyle, quoting Trump and his own employees, alleges that the BuzzFeed scribe had botched some facts (he hadn’t), and, more scandalously, oogled a few women at Trump’s Mar-a-Lago resort in Florida:

“I don’t know how to say it—he was looking at me like I was yummy,” recalled Bianka Pop, a hostess at Trump’s Florida resort, almost a month later. She was one of a number of people, including Trump, who said Coppins behaved unprofessionally there. Trump himself said Coppins is a “scumbag,” recalling that at his Florida resort, Coppins said he wished his wife looked like two beautiful women who had just walked by.

(Coppins, a practicing Mormon, called the story “a funny list of fabrications.”)

This delirious reaction isn’t exactly out of the blue. Coppin’s piece is wonderfully, gratuitously negative—Trump spins an “oozy lather of absurd hyperbole”; his hair is “a pale yellow sheet ... held together with strategically placed splotches of product”—and Breitbart’s editors have long suspected BuzzFeed, and Coppins in particular, of prosecuting an anti-conservative agenda.

In other words, Coppins wrote exactly the right profile, and inspired exactly the right response, that a marginal figure like Trump deserves—given, of course, the (extremely) generous assumption that Trump deserved any kind of profile, or any kind of response, in the first place.

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