There is a tradition in Gloucestershire, England where a bunch of men race down a steep hill chasing wheels of cheese. It's called "cheese-rolling." Oddly, especially given this country's longstanding obsession with slathering their food in cheeses, the cheese-roll has yet to become the stateside sensation it so clearly could be.
An estimated 5,000 people turned out to watch thrill-seekers chase a 3.5kg (8lb) wheel of double Gloucester cheese down the 1:2 gradient hill.
This year's winner, Josh Shepherd, 19, from Brockworth, Gloucester, has been in the race a few times, but this is his first victory. He had a sound strategy for winning: running.
"My tactic was to stay on my feet and go as fast as I can and roll with the flow," he told the BBC. "But I don't know what I'm going to do with the cheese. I don't really like cheese unless it's melted, cheese on toast maybe."
Then what were you even doing at the race, Josh? Do you just enjoy chasing cheese down hills? Please explain yourself.
— City of Gloucester (@VisitGloucester) May 26, 2014
[Image via ITV]