"Some people may say it's controversial, especially the theme I've chosen, but at the end of the day, little girls wear swimming costumes to the beach all summer, and that's not a controlled environment. The environment my kids go in is a controlled environment and it is ticket-entry only," explains 33-year-old unemployed mother of two Leann when discussing her decision to dress up her 4-year-old daughter Scarlett as a waitress from Hooters. Scarlett competes in beauty pageants. Obviously.

The clip above comes from the special Blinging Up Baby, which aired last night on UK's Channel 5. The show followed not just those participating in "Britain's blingiest new phenomenon: U.S.-style child beauty pageants," but also mothers who dress their children up as though they are participating in Britain's blingiest new phenomenon, but instead are just, like, sitting around being pretty. One such mother was named Sophia May. She named her daughters Princess Bliss and Precious Belle. Here she is admiringly comparing her daughter to Miley Cyrus in the "Wrecking Ball" video:


The documentary was chock full of ridiculous narration like, "In Essex, Sophia May's talking with friends about blinging up her daughters." It also featured some people who keep the kids encrusted in diamanté. One such person was Liverpool's Marie Fullerton, a dress-maker who employs her son, daughter-in-law, and daughter. Her daughter has a chronic case of bling fever, as she explained to the documentary crew:

It's very big, the bling now. Very big. Once you've got into blingin' you cannot go back. I bling me phone cases, me makeup bag, everything...Honestly, you become obsessed with it. It's addictive. It's very, very addictive. I'd bling the walls if I could.

The Telegraph called this show "snobbish."