Intel Ad: Stupid? Or Stupid And Racist? - Gawker Comments

Intel Ad: Stupid? Or Stupid And Racist?

Volleyjeff — Sat, 04 Aug 2007 02:25:58 EDT

Racist? I think that inserting white track stars with a black computer dude would raise a whole new series of questions...

Volleyjeff

Intel Ad: Stupid? Or Stupid And Racist?

BoredAgain — Thu, 02 Aug 2007 14:30:39 EDT

I don't get what's racist about this ad... Unless you're talking about blacks only making up ~ 13% of the population, yet 6/7ths of this ad.

Seriously though, people these days get offended at the stupidest sh.. stuff.

BoredAgain

Intel Ad: Stupid? Or Stupid And Racist?

Joe Clark — Thu, 02 Aug 2007 14:24:30 EDT

"Lies Will Disguised"?

Joe Clark

Intel Ad: Stupid? Or Stupid And Racist?

Lycosidae — Wed, 01 Aug 2007 11:04:40 EDT

Besides the obvious racist issues, this sort of ad would normally get my feminist dander up (in the old "man=the norm, female=The Other+girlie and/or period-y stuff"). However, this ad, as others have pointed out is so, SO crappy, that I'm quite glad it is XX free.
P.S. I know I shouldn't get so upset about white, smarmy, khaki-clad men representing the Ideal of the generic product consumer. I'm considering seeking therapy for this. Also seconds, or twelfths or so, on the head-conking point.

Lycosidae

Intel Ad: Stupid? Or Stupid And Racist?

MsMuffinMcGuffin — Wed, 01 Aug 2007 08:11:33 EDT

Thank you sir, may I have another!

MsMuffinMcGuffin

Intel Ad: Stupid? Or Stupid And Racist?

ibelli — Wed, 01 Aug 2007 03:13:21 EDT

Wow, people over here are so much more...lighthearted. Okay, back to the grinder...

ibelli

Intel Ad: Stupid? Or Stupid And Racist?

tailfeather — Tue, 31 Jul 2007 23:24:22 EDT

I think I have a crush on Copyranter. He makes my cleverity dry up and I'm all tongue-tied.

tailfeather

Intel Ad: Stupid? Or Stupid And Racist?

Nutgraf — Tue, 31 Jul 2007 20:13:19 EDT

@momo: that would be Intel Inside??

Nutgraf

Intel Ad: Stupid? Or Stupid And Racist?

nbhagat — Tue, 31 Jul 2007 19:50:01 EDT

I'm the head of advertising who worked on the sprinter ad... All I can say is "I'm Sorry". We messed up. Big time. We pulled this ad as soon as we received feedback in early June.

The recent ad that people saw was run by mistake. I personally, as well as others at Intel, will make sure that this never happens again.

For more, please see my post at: [blogs.intel.com]

-- Nancy Bhagat, VP Marketing, Intel Corporation

nbhagat

Intel Ad: Stupid? Or Stupid And Racist?

Mrs Smith — Tue, 31 Jul 2007 17:30:45 EDT

I'm totally messed up, I thought they were swimmers... maybe that's why the concept didn't make sense. Or, maybe it's just a bad ad.

Mrs Smith

Intel Ad: Stupid? Or Stupid And Racist?

MisterHippity — Tue, 31 Jul 2007 16:46:24 EDT

My only problem with this ad is that those guys are lined up facing each other -- so when the starter's gun goes off, they're gonna conk heads.

Which would actually be kind of funny, and make it a pretty good ad after all. Too bad it's a print ad, so all they can do is crouch there, lined up for a race to nowhere.

MisterHippity

Intel Ad: Stupid? Or Stupid And Racist?

rebump — Tue, 31 Jul 2007 15:38:34 EDT

@oovy: I hear you have a Christmas timeframe story about your mom and Intel? Do tell...

(thought I would ablige another telling)

rebump

Intel Ad: Stupid? Or Stupid And Racist?

depardoo — Tue, 31 Jul 2007 14:24:34 EDT

And you know what else they say: Once you go nerdy tech guy, you make a mental note never to go nerdy tech guy again.

depardoo

Intel Ad: Stupid? Or Stupid And Racist?

marblefaun — Tue, 31 Jul 2007 13:58:22 EDT

This ad is completely prejudiced towards people who give a shit about modern dance.

Shirtless men in jazzy Garth Fagan-ish racing tights. Eurocentric choreographer in khakis.

The next gesture of the shirtless men should be:

Whipping out chainsaws Pina Bausch company style.

Frenetic leaping to Donnie Hathaway ballad Ailey Company B style

Getting into fake pointe and tossing snowflakes made of coke a la Mark Morris Dance Company.

marblefaun

Intel Ad: Stupid? Or Stupid And Racist?

el smrtmnky — Tue, 31 Jul 2007 13:56:50 EDT

it just makes me think of some kind of telemarketing sweatshop. but i do agree, nilla is kinda hot.

el smrtmnky

Intel Ad: Stupid? Or Stupid And Racist?

BaconCat — Tue, 31 Jul 2007 13:44:09 EDT

The white guy has huge feet, and you know what they say, huge feet = hig processor speed.

BaconCat

Intel Ad: Stupid? Or Stupid And Racist?

Portmanteautally — Tue, 31 Jul 2007 12:59:15 EDT

Using Intel causes your hair to become 60% more thick and lustrous, inspiring every bald employee to bow down to your hirsute authority.

Portmanteautally

Intel Ad: Stupid? Or Stupid And Racist?

ellagood — Tue, 31 Jul 2007 12:58:51 EDT

the lynch-ready wood beams on the ceiling are a bit much though, no?

ellagood

Intel Ad: Stupid? Or Stupid And Racist?

samplesize me — Tue, 31 Jul 2007 12:37:10 EDT

@DonLaFontaine: Nobody said they were African. Or American. Geez.

Also, who's the FIT ad teacher? Satzman? Is it Satzman?!?

samplesize me

Intel Ad: Stupid? Or Stupid And Racist?

optical_allusion — Tue, 31 Jul 2007 12:19:18 EDT

As a designer, I'm much too offended by the trite concept, the crappy layout, the yawn-inducing copy and the inexplicably weird set design to even begin to comment on whether it's racist. In fact, this ad is so dull, I'm kind of amazed that anyone looked at it long enough to think about its racist overtones.

optical_allusion

Intel Ad: Stupid? Or Stupid And Racist?

depardoo — Tue, 31 Jul 2007 12:11:38 EDT

Is the white guy Mapplethorpe? Or Halston?

depardoo

Intel Ad: Stupid? Or Stupid And Racist?

miss_msry — Tue, 31 Jul 2007 12:01:54 EDT

@glitterati:

Oooh, history major hot.

miss_msry

Intel Ad: Stupid? Or Stupid And Racist?

BadUncle — Tue, 31 Jul 2007 11:59:05 EDT

"That's it. Good bowing. Now, 40% more scraping, people."

BadUncle

Intel Ad: Stupid? Or Stupid And Racist?

Itsjustcatnip — Tue, 31 Jul 2007 11:57:54 EDT

Judging by the response I guess the ad got the efficiency without the efficacy.

Itsjustcatnip

Intel Ad: Stupid? Or Stupid And Racist?

In Other News... — Tue, 31 Jul 2007 11:55:53 EDT

@oovy:

"Conceivable opening" = "poon tang"

In Other News...

Intel Ad: Stupid? Or Stupid And Racist?

DonLaFontaine — Tue, 31 Jul 2007 11:55:19 EDT

Nothing gets me to purchase a 64-bit, next generation, business desktop computer with the latest processor quite like an image of 6 bald headed African-American runners donning Lycra tracksuits and simulating the start of the 100m out of their respective cubicles ...

DonLaFontaine

Intel Ad: Stupid? Or Stupid And Racist?

contradicto — Tue, 31 Jul 2007 11:54:15 EDT

@oovy: Opening being the operative word.

contradicto

Intel Ad: Stupid? Or Stupid And Racist?

GirlCat — Tue, 31 Jul 2007 11:51:45 EDT

They look like they are all about to perform somersaults that will crash into each other. Like a set-up for America's Funniest Videos.

@oovy: That is a fantastic story.

GirlCat

Intel Ad: Stupid? Or Stupid And Racist?

Omakbob — Tue, 31 Jul 2007 11:50:04 EDT

What's with the circular air vents and the lights? Kinda phallic.

Omakbob

Intel Ad: Stupid? Or Stupid And Racist?

ronbo — Tue, 31 Jul 2007 11:47:31 EDT

I think the white guy has a chubby.

ronbo

Intel Ad: Stupid? Or Stupid And Racist?

youreabigjessie — Tue, 31 Jul 2007 11:47:12 EDT

Anybody got a starting pistol?

youreabigjessie

Intel Ad: Stupid? Or Stupid And Racist?

Diglett — Tue, 31 Jul 2007 11:46:44 EDT

@c_webb: Yes. Shaking their poon tangs.

omg that never gets old in my head.

Diglett

Intel Ad: Stupid? Or Stupid And Racist?

c_webb — Tue, 31 Jul 2007 11:45:14 EDT

Isn't Intel the same company that tried to diversify their customer base a few years back with an ad that showed people in multicolored space suits -- get it, COLORED PEOPLE? -- dancing to funk music?

c_webb

Intel Ad: Stupid? Or Stupid And Racist?

rod — Tue, 31 Jul 2007 11:44:48 EDT

It just wants me want to drop trou and hump some fine sprinter ass.

rod

Intel Ad: Stupid? Or Stupid And Racist?

Diglett — Tue, 31 Jul 2007 11:43:46 EDT

Remember that Intel ad from like 1999 with the guys in the hazmat suits doing some kind of choreography to "Shake Your Groove Thing"? One time, on Christmas Eve, that ad came on and my mom started singing along enthusiastically, "Shake your poon tang! Shake your poon tang, babay!"

Sorry, what were we talking about? I just look for every conceivable opening to tell that story.

Diglett

Intel Ad: Stupid? Or Stupid And Racist?

sexbot — Tue, 31 Jul 2007 11:43:42 EDT

They should have shown the Mac guy buying coke from a black PC. Hell, they could've even had him doing the lines off his iPhone (with the browser aimed at NYTimes.com, natch).

sexbot

Intel Ad: Stupid? Or Stupid And Racist?

BinkysDream — Tue, 31 Jul 2007 11:39:59 EDT

So I'm not a creative type or anything, but seriously, what's with the font? At first I thought that ad was from 1982, and I kept looking for some reference to an 80286.

And to parrot KUO, they're just going to run into each other and collapse on the floor, which leads me to believe that the chip ain't even going to boot up.

BinkysDream

Intel Ad: Stupid? Or Stupid And Racist?

TedSez — Tue, 31 Jul 2007 11:39:05 EDT

What's funny is how much they resemble the bald mind-slaves of the infamous Macintosh "1984" ad. They may not have thrown off their shackles after all, but at least they're getting 40 percent more computing power!

TedSez

Intel Ad: Stupid? Or Stupid And Racist?

NYMinute — Tue, 31 Jul 2007 11:36:33 EDT

I'm offended by Khaki pants. So 1990's.

NYMinute

Intel Ad: Stupid? Or Stupid And Racist?

LolCait — Tue, 31 Jul 2007 11:36:24 EDT

I'm offended by the fact that they seem to be in some sort of futuristic dojo. Where do they work, Starfleet Academy?

LolCait

Intel Ad: Stupid? Or Stupid And Racist?

earlytimezone — Tue, 31 Jul 2007 11:36:08 EDT

So if I buy Intel, all my processors will crash into each other and I'll stand in the middle of the debacle wearing khakis and a smarmy expression? Good to know.

earlytimezone

Intel Ad: Stupid? Or Stupid And Racist?

Midge — Tue, 31 Jul 2007 11:35:50 EDT

I've spent more time analyzing this stupid ad than I have wiping my ass this morning. I love Copyranter, but sometimes things are better left to my subconcious.

Midge

Intel Ad: Stupid? Or Stupid And Racist?

In Other News... — Tue, 31 Jul 2007 11:35:46 EDT

Where did they find sextuplet sprinters? And do the chairs in those cubicles now smell like ass?

In Other News...

Intel Ad: Stupid? Or Stupid And Racist?

glitterati — Tue, 31 Jul 2007 11:34:40 EDT

40% more performance? sounds suspiciously like 3/5 of a person...

glitterati

Intel Ad: Stupid? Or Stupid And Racist?

contradicto — Tue, 31 Jul 2007 11:34:39 EDT

I'm conflicted. Whitey in the ad is kind of honkie hot.

contradicto

Intel Ad: Stupid? Or Stupid And Racist?

mindbling — Tue, 31 Jul 2007 11:34:37 EDT

That ad is raceist. Get it? RACE ..?? No. *crickets*

mindbling

Intel Ad: Stupid? Or Stupid And Racist?

Queen of the Passive Aggressives — Tue, 31 Jul 2007 11:33:32 EDT

Sorry for the double post

Queen of the Passive Aggressives

Intel Ad: Stupid? Or Stupid And Racist?

septic — Tue, 31 Jul 2007 11:33:18 EDT

Dude, there's some new Viagra creative on the TeeVee that's just crying out for commentary. Or perhaps it's a cry for help. Have at it.

septic

Intel Ad: Stupid? Or Stupid And Racist?

Queen of the Passive Aggressives — Tue, 31 Jul 2007 11:32:54 EDT

We all know there's nothing faster than 9 techie guys screaming into a conference room after an 8 slice pizza.

Queen of the Passive Aggressives

Intel Ad: Stupid? Or Stupid And Racist?

bimbassa — Tue, 31 Jul 2007 11:32:39 EDT

Regardless of any sexist/racist overtones, I got the impression they were all at a diner and the sprinters were about to start out of their booths.

bimbassa

Intel Ad: Stupid? Or Stupid And Racist?

KarenUhOh — Tue, 31 Jul 2007 11:32:10 EDT

I think they're just all going to run into each other, and the white guy seriously needs to pull his pants up.

KarenUhOh

Intel Ad: Stupid? Or Stupid And Racist?

Queen of the Passive Aggressives — Tue, 31 Jul 2007 11:31:37 EDT

There's actually nothing faster than 9 techies screaming into a conference room for an 8 slice pizza.

Queen of the Passive Aggressives

Intel Ad: Stupid? Or Stupid And Racist?

VenusCloacina — Tue, 31 Jul 2007 11:29:54 EDT

I'm offended by the shittiness of the ad.

VenusCloacina