<![CDATA[Why Blogs Don't Make Money On Apple Day - Gawker Comments]]> <![CDATA[Why Blogs Don't Make Money On Apple Day - Gawker Comments]]> <![CDATA[Why Blogs Don't Make Money On Apple Day]]> @Steverino: I felt that it was germane to the topic at hand.

pufflehuff

]]> <![CDATA[Why Blogs Don't Make Money On Apple Day]]> @Nick, TheDismalScience, and Gooperpee: Hi, this is Jonathan Bellack from DoubleClick. Digital ad forecasting is a tough problem -- like predicting the weather or the stock market, it can't be solved perfectly by any technology. For example, just because Steve Jobs introduced the iPhone at last MacWorld, that doesn't mean you can count on a similar blockbuster every time.

That said, we do give customers several ways to sell against traffic spikes. Customers can enter the future traffic they expect, sell on an exclusive/rotation/sponsorship basis (instead of by quantity), or just ignore our built-in forecasts and book ads based on what they expect will happen.

We also have a major upgrade in beta right now (due out in early Feb) that will give customers a lot more power around exactly when and how to use specific pieces of past traffic as a historical basis for future forecasts.

That said, this sounds like shame on us for not getting the info out to customers like Gawker well enough. We're following up now to improve documentation and keep getting the word out.

jbellack

]]> <![CDATA[Why Blogs Don't Make Money On Apple Day]]> @pufflehuff: Aww! I had no idea the the Dark Lord was so twee and cherubic looking.

Yeah, the Mac Air looks great, but why can't they make it simpler for me to clean out the accumulated gunk from my optical mouse?

ElleDriver

]]> <![CDATA[Why Blogs Don't Make Money On Apple Day]]> @lilyb: Yeah. If Anthony Bourdain can say, "I want to take over the site on Monday, January 14th," why can't someone else pump up all their ads for Tuesday, the 15th? Seems like the real answer is "They don't want to/don't realize" rather than "They can't."

Nately

]]> <![CDATA[Why Blogs Don't Make Money On Apple Day]]> I'm guessing Denton gave you this so that we'd all start reading your posts again.

lilyb

]]> <![CDATA[Why Blogs Don't Make Money On Apple Day]]> @pufflehuff: Why did you post a picture of a lesbian internet cafe?

Steverino

]]> <![CDATA[Why Blogs Don't Make Money On Apple Day]]> test for young mr. douglas: politely ask your boss to explain what his response means, or better yet, ask him to edit this post so it makes sense.

transparency

]]> <![CDATA[Why Blogs Don't Make Money On Apple Day]]> Right now the pre-cum in the Mac fanboys' pants has dried and hardened, and the countdown to full nerd load launch has begun.

fiveinchtaint

]]> <![CDATA[Why Blogs Don't Make Money On Apple Day]]> This seems like a problem that could be solved with, like, computers or something.

TedSez

]]> <![CDATA[Why Blogs Don't Make Money On Apple Day]]> @TheDismalScience: While that would be great for great days like today, I think Denton doesn't want to be on the hook for a bad day. So best to stick to averages over a greater period of time. This is my totally made up theory that I just made up right now. TV pundits should also have to say that, I also just decided right now.

DavidWatts

]]> <![CDATA[Why Blogs Don't Make Money On Apple Day]]> I'm with thedismalscience on this. There is an opportunity here - and you need someone w/ the stats and ad sales background to take advantage of it.

lilyb

]]> <![CDATA[Why Blogs Don't Make Money On Apple Day]]> @Nick Douglas: It still doesn't make sense. If the crack ad team knows that there will be more impressions today than the projection model indicates, then the crack ad team can call whomever wants to by Apple fanboi impressions and say, "hey, it's going to be Jobsivus, buy those awesome focused laser-like impressions!!" And people either do or they don't.

It seems that you are saying either one of two things:

1. The doubleclick software actually doesn't let you sell more ads than the projection model indicates; or

2. There just isn't enough demand.

Which is it?

GooberPee

]]> <![CDATA[Why Blogs Don't Make Money On Apple Day]]> Nick - if this is the model, it would behoove you to get a stats guru on staff to embed in marketing. Sounds like your ad platform needs work. Given the granularity, accessibility, and format of the data outputs that Gawker provides you, this should be a no-brainer payday.

Not really sure I get it entirely, it's a complex web of interactions between your business and the ad platform, but it seems to me like the traffic projections could be much more robust.

ADismalScience

]]> <![CDATA[Why Blogs Don't Make Money On Apple Day]]> @nevin: Naturellement. I am stealth. Mwahahaha.

pufflehuff

]]> <![CDATA[Why Blogs Don't Make Money On Apple Day]]> @Choire: I added a graf that hopefully clarifies.

Nick Douglas

]]> <![CDATA[Why Blogs Don't Make Money On Apple Day]]> @Choire: Bless. Mr Denton looks adorable! And Jess, what a hottie! (Btw, it was 2005)

Choire, if you want to reminisce a bit, it's from here: [www.nytimes.com]

pufflehuff

]]> <![CDATA[Why Blogs Don't Make Money On Apple Day]]> So, my prediction is: Apple banners for everyone!!!!

Whee!

dubiouswonder

]]> <![CDATA[Why Blogs Don't Make Money On Apple Day]]> What is really amazing to me is that I sense a trend between the advertising on this site, and those receiving commentary here. For instance, the other day, Anthony Bourdaine was splashed everywhere on Gawker like hot topic on mall goths, and then, lo and behold, there was an anthony bourdain focused article on Gawker. Last week, it was the college humor boys, and today, lots of Collegehumor.com banners flowing across the Gawker pageviews.

I guess Julia Allison will soon be a paid advertiser, as well.

dubiouswonder

]]> <![CDATA[Why Blogs Don't Make Money On Apple Day]]> @pufflehuff: Wow. Was everyone ever really so young?

Choire

]]> <![CDATA[Why Blogs Don't Make Money On Apple Day]]> I know that it's an overused meme on this site, but in this case it really is apt: "too insidery."

asketchymess

]]> <![CDATA[Why Blogs Don't Make Money On Apple Day]]> @pufflehuff: I'm looking around the room for the camera, but I can't see it anywhere.......

nevin

]]> <![CDATA[Why Blogs Don't Make Money On Apple Day]]> 2004-ish: Right, let's sort out this ad problem guys! Macs at the ready?

2008: Oops. Apple Day just comes round earlier and earlier every year!

pufflehuff

]]> <![CDATA[Why Blogs Don't Make Money On Apple Day]]> (Yaaawnnn)

Truculent

]]> <![CDATA[Why Blogs Don't Make Money On Apple Day]]> As a media planner with a CE client, I find this very sad. Forget DART, we don't make all decisions based on it. A good planner would know to run anyway.

Victrola

]]> <![CDATA[Why Blogs Don't Make Money On Apple Day]]> I don't understand. Are you saying that actual ads served aren't ever accounted for—and that advertisers are only guaranteed their numbers based on a projection of traffic?

Choire

]]> <![CDATA[Why Blogs Don't Make Money On Apple Day]]> Nerrrrrds!

Wrath of Farrakhan

]]> <![CDATA[Why Blogs Don't Make Money On Apple Day]]> @theSiXy: Hah! Hi. Yes. Absolutely yes.

LolCait

]]> <![CDATA[Why Blogs Don't Make Money On Apple Day]]> Lawson, should I be taking notes here? -JDel

JDel

]]> <![CDATA[Why Blogs Don't Make Money On Apple Day]]> Do. Want.

nutmeg

]]>