Lauren Conrad's Branding Strategy: "Tchotchkes, Trinkets, and Trash" - Gawker Comments

Lauren Conrad's Branding Strategy: "Tchotchkes, Trinkets, and Trash"

Truculent — Fri, 21 Mar 2008 14:41:57 EDT

@digitalsmoothie: True. I empathize with Bob in his daily struggle to make the perfect Crabby Patty. The same can't be said of LC

Truculent

Lauren Conrad's Branding Strategy: "Tchotchkes, Trinkets, and Trash"

Phyllis Nefler — Fri, 21 Mar 2008 14:01:35 EDT

"Tchotchkes, trinkets, and trash" is totally the "hookers, victims, and doormats" of the reality TV generation.

Phyllis Nefler

Lauren Conrad's Branding Strategy: "Tchotchkes, Trinkets, and Trash"

dandles — Fri, 21 Mar 2008 13:54:22 EDT

Lauren Conrad deserves a lot of respect for two big accomplishments. One, she is taking her 15 minutes WAY beyond any level we could have thought her capable of. Secondly, she recognizes her own mediocre talents, and has not tried to go into acting or singing, like Kristen Cavalier or Heidi Montage ... whatever those sluts names are.

I would also give her a few extra credit points for not getting plumped up collagen lips. They always look bad.

dandles

Lauren Conrad's Branding Strategy: "Tchotchkes, Trinkets, and Trash"

roodles — Fri, 21 Mar 2008 13:53:36 EDT

"Playing yourself on reality television isn't to our readers the level of accomplishment that you need to have on the cover of Cosmo."

Totes! you have to be a great actress like Jessica Alba or someone of substance and integrity like La Lohan or someone that no one has cared about for a long, long time a la Julia Stiles.

[www.flickr.com]
[gofugyourself.typepad.com]

roodles

Lauren Conrad's Branding Strategy: "Tchotchkes, Trinkets, and Trash"

lawyergay — Fri, 21 Mar 2008 13:44:21 EDT

Please stop with "The Hills." Depressing. Boring. Sad.

lawyergay

Lauren Conrad's Branding Strategy: "Tchotchkes, Trinkets, and Trash"

digitalsmoothie — Fri, 21 Mar 2008 13:32:07 EDT

LC is no SpongeBob. *waggles index finger prohibitively*

digitalsmoothie

Lauren Conrad's Branding Strategy: "Tchotchkes, Trinkets, and Trash"

Truculent — Fri, 21 Mar 2008 13:27:59 EDT

No one takes her seriously. I can't imagine how that can be. I mean, look at all she's accomplished. There's ... well, and of course she...well, a lot of people know who she is. You know, like Sponge Bob?

Truculent

Lauren Conrad's Branding Strategy: "Tchotchkes, Trinkets, and Trash"

ClockOnTheStove — Fri, 21 Mar 2008 13:24:13 EDT

@BullfightsOnAcid: Don't be so funny during the lunch hour, Asshole. I just spit out my cola. Can we keep it mediocre? Thanks.

ClockOnTheStove

Lauren Conrad's Branding Strategy: "Tchotchkes, Trinkets, and Trash"

vulturesquadron — Fri, 21 Mar 2008 13:22:20 EDT

@LadlySack: Couldn't find anything more recent, but: "The Liberty Media subsidiary last year (2005) rang up $6.5 billion in sales and $921 million in operating profit, making it twice as profitable as Amazon. It's the second-biggest revenue-generating network in the U.S. after CBS."

vulturesquadron

Lauren Conrad's Branding Strategy: "Tchotchkes, Trinkets, and Trash"

digitalsmoothie — Fri, 21 Mar 2008 13:19:18 EDT

Note that the 'home shopping network' remains nameless. WSJ's editors have been around long enough to see a defamation lawsuit coming.

digitalsmoothie

Lauren Conrad's Branding Strategy: "Tchotchkes, Trinkets, and Trash"

nowmedusa — Fri, 21 Mar 2008 13:13:58 EDT

I thought MTV's merchandising of their stable of reality "stars" consisted of rotating them in and out of Gauntlets and Infernos. (You know, the "trash" part of the "tchotchkes, trinkets and trash.")

nowmedusa

Lauren Conrad's Branding Strategy: "Tchotchkes, Trinkets, and Trash"

LadlySack — Fri, 21 Mar 2008 12:50:21 EDT

@vulturesquadron: I only know of QVC through The Soup. You mean it's real with real people and such?

LadlySack

Lauren Conrad's Branding Strategy: "Tchotchkes, Trinkets, and Trash"

The Precautionary Whale — Fri, 21 Mar 2008 12:47:44 EDT

To say that Gawker has a major obsession with Lauren Conrad is a major understatement. I still think that Heidi Montag's line is going to pull ahead of Contrad's line. You can get Heidi ware at Daffy's! I have a store credit at Daffy's. I'm going at lunc.h.

The Precautionary Whale

Lauren Conrad's Branding Strategy: "Tchotchkes, Trinkets, and Trash"

EleanorRigby — Fri, 21 Mar 2008 12:47:17 EDT

I thought the only "level of accomplishment" needed to be suitable for a Cosmo cover was the ability to stand with your legs slightly open looking slutty and somewhat uncomfortable with headlines like "69 new ways to keep your guy from straying, silda" next to your chest.

EleanorRigby

Lauren Conrad's Branding Strategy: "Tchotchkes, Trinkets, and Trash"

Randall Tex Cobb — Fri, 21 Mar 2008 12:46:58 EDT

Considering what MTV pays, she should go straight to whoring. The pay is much better and unless she's servicing the governor, her neighbors won't know.

Randall Tex Cobb

Lauren Conrad's Branding Strategy: "Tchotchkes, Trinkets, and Trash"

City_Dater — Fri, 21 Mar 2008 12:46:53 EDT

I will now be lying awake at night for hours, wondering about the "level of accomplishment" that entitles a woman to appear dressed like a whore, airbrushed past all recognition, plastered on the cover of a magazine with an editorial voice that makes poor Britney Spears sound erudite.

City_Dater

Lauren Conrad's Branding Strategy: "Tchotchkes, Trinkets, and Trash"

AuntPeniston — Fri, 21 Mar 2008 12:46:18 EDT

Toys and leather goods? Does this mean LC is bringing the ancient Hellenic tradition of leather dildos into the 21st century?

AuntPeniston

Lauren Conrad's Branding Strategy: "Tchotchkes, Trinkets, and Trash"

vulturesquadron — Fri, 21 Mar 2008 12:45:04 EDT

I reiterate: Hawking or modeling on QVC is possibly the most unbelievably cushy and awe inspiringly life affirming job possible.

vulturesquadron

Lauren Conrad's Branding Strategy: "Tchotchkes, Trinkets, and Trash"

ineffable.me — Fri, 21 Mar 2008 12:42:59 EDT

If Cosmo feels like you are beneath them, I say you are in trouble.

ineffable.me

Lauren Conrad's Branding Strategy: "Tchotchkes, Trinkets, and Trash"

BullfightsOnAcid — Fri, 21 Mar 2008 12:41:57 EDT

Lauren Conrad in the Wall Street Journal is the first sign of the Apocalypse straight out of Revelations:

"And the first horseman shall be a dim star from the city of the Lagoons who will appear in the fiduciary almanac of York."

BullfightsOnAcid

Lauren Conrad's Branding Strategy: "Tchotchkes, Trinkets, and Trash"

BeAgrestic — Fri, 21 Mar 2008 12:41:35 EDT

So wait, is she dissing her own mediocre clothing line now? Which she apparently had no role in designing?

BeAgrestic

Lauren Conrad's Branding Strategy: "Tchotchkes, Trinkets, and Trash"

MadameDecline — Fri, 21 Mar 2008 12:40:41 EDT

I give it six months before she's shilling Diamonique belly button rings on QVC.

MadameDecline

Lauren Conrad's Branding Strategy: "Tchotchkes, Trinkets, and Trash"

FitnessMadeSimple — Fri, 21 Mar 2008 12:36:58 EDT

I don't think I will ever be able to spell Tchotchke without looking it up.

FitnessMadeSimple

Lauren Conrad's Branding Strategy: "Tchotchkes, Trinkets, and Trash"

tribalpottery — Fri, 21 Mar 2008 12:36:54 EDT

Lauren Conrad's fashion talents parallel that of Paris Hilton's acting: non-existent.

tribalpottery

Lauren Conrad's Branding Strategy: "Tchotchkes, Trinkets, and Trash"

Toomanytomatoes — Fri, 21 Mar 2008 12:35:34 EDT

Does she have a sex video?

Toomanytomatoes