Brands Control Us All - Gawker Comments

Brands Control Us All

famousauthor — Tue, 22 Apr 2008 00:08:20 EDT

@MrJames: Do t-shirts count as temporary tattoos? In a parallel and washable universe...

famousauthor

Brands Control Us All

MrJames — Mon, 21 Apr 2008 16:24:28 EDT

@famousauthor: Ask Jason Preston.

MrJames

Brands Control Us All

Greasy Thumb Guzik — Mon, 21 Apr 2008 15:12:10 EDT

Walk out on the street & ask people what they think about China Mobile!
The collective answer will be "HUH"!
If the rest of the world has never heard of you, then you can't be on the top brands list.

This list has all the credibility of that worthless crap that the Robert Half Co. comes out with every few months about how something affects how much work a company's employees do!

This was all about getting this Millward Brown's name out there.

Greasy Thumb Guzik

Brands Control Us All

famousauthor — Mon, 21 Apr 2008 14:40:33 EDT

Are there tattoo parlors that specialize in putting these brands on human skin?

famousauthor

Brands Control Us All

Clare — Mon, 21 Apr 2008 13:16:16 EDT

@Juancho: I'm having a rough patch. Don't judge me.

Clare

Brands Control Us All

chelseabill — Mon, 21 Apr 2008 12:48:37 EDT

Looks like an updated target list for Al-Qaeda. Just cut and paste into Excel and sort. BofA and AE will be first. That was easy.

chelseabill

Brands Control Us All

vulturesquadron — Mon, 21 Apr 2008 12:38:05 EDT

@Hamilton Nolan: That makes sense, as opposed to the poorly-named "market penetration" metric.

vulturesquadron

Brands Control Us All

FracturedAcetabulum — Mon, 21 Apr 2008 12:15:01 EDT

I expected a lazy R or V bar V reference by now. Maybe I'm the only hick present. Gollllleeeee!

FracturedAcetabulum

Brands Control Us All

Juancho — Mon, 21 Apr 2008 12:08:16 EDT

@SarahHeartburn: LVMH pretty much owns everything female, methinks.

@Clare: (shakes head sadly)

Juancho

Brands Control Us All

Clare — Mon, 21 Apr 2008 12:01:11 EDT

@postmanagitator: Aside from the Muvo, are you my consumer doppelganger? I'm about to head over to the 7-Eleven for some American Spirits right now. God, those things are fantastic.

Clare

Brands Control Us All

Hamilton Nolan — Mon, 21 Apr 2008 11:54:09 EDT

@vulturesquadron: Well you have to remember that they rank by how much the brand supposedly contributes to the business, financially, and their methodology rewards consumer-facing brands more than the opposite.

Hamilton Nolan

Brands Control Us All

vulturesquadron — Mon, 21 Apr 2008 11:40:09 EDT

@Hamilton Nolan: The financial brands on that list make me a little skeptical. Bank of America is really the top banking brand in the world? And ICBC just below BMW? Maybe...but something seems off there.

vulturesquadron

Brands Control Us All

BettyCrocker — Mon, 21 Apr 2008 11:39:37 EDT

Ok, I want an analysis of how badly Jakob Lodwick's moustache diluted Mary Rambin's brand on my desk by the end of the day. Nothing less than TOP TEN is acceptable for Style By Mary Rambin (tm)! We need to go all Mach 3 on his ass! Or his face. Whatever. Get Julia on the phone and tell her that Operation Delilah is in play.

BettyCrocker

Brands Control Us All

skahammer — Mon, 21 Apr 2008 11:34:35 EDT

No beer brands in the top 25? Huh, looks like brewers need to advertise some more.

skahammer

Brands Control Us All

SarahHeartburn — Mon, 21 Apr 2008 11:34:07 EDT

@TheHonJudgeSmails: Aren't they in the Louis Vuitton group? It's their version of the Birkin bag.

SarahHeartburn

Brands Control Us All

postmanagitator — Mon, 21 Apr 2008 11:34:07 EDT

This list reinforces my oppositional personality: I drink Pepsi, shunned the ipod for a Creative Muvo, and smoke American Spirits (oh, dear me, I hope they're not owned by the black-lung cowboy).

postmanagitator

Brands Control Us All

hamburgerhotdog — Mon, 21 Apr 2008 11:34:02 EDT

This is terrible new for Julia Allison (R).

hamburgerhotdog

Brands Control Us All

Hamilton Nolan — Mon, 21 Apr 2008 11:30:27 EDT

@vulturesquadron: It's a question that people do debate. But you can read about their methodology at BrandZ.com. It seems to be a fairly valid effort at least-- rankings of ethereal things like brands will obviously all vary based on methodology.

Hamilton Nolan

Brands Control Us All

Mike_Jahn — Mon, 21 Apr 2008 11:26:53 EDT

Of the top ten, 30% consists of good old American health products -- Coke, McDonald's, and Marlboros. Weep not for our contribution to the world.

Throw Microsoft in there and god-damn!

Mike_Jahn

Brands Control Us All

BalknChain — Mon, 21 Apr 2008 11:26:46 EDT

I predict terrible things to happen in Wal-Mart board meetings over this news. Google-Mart anyone?

BalknChain

Brands Control Us All

TheHonJudgeSmails — Mon, 21 Apr 2008 11:23:36 EDT

For the third year in a row, the brand equity of "Cunt Buckets" fell by double-digit percentage points.

TheHonJudgeSmails

Brands Control Us All

vulturesquadron — Mon, 21 Apr 2008 11:22:13 EDT

How could there possibly be anything close to an objective metric for this kind of thing?

vulturesquadron

Brands Control Us All

Nic Fit — Mon, 21 Apr 2008 11:19:49 EDT

Northern Lights
Maui Wowie
Purple Haze

Nic Fit