<![CDATA[How Levi's Jeans Duped The Internet With Their New Secret Ad - Gawker Comments]]> <![CDATA[How Levi's Jeans Duped The Internet With Their New Secret Ad - Gawker Comments]]> <![CDATA[How Levi's Jeans Duped The Internet With Their New Secret Ad]]> @nyoung79: Yeah, I didn't go into it but watch the video posted by @JmoneyGangsta.

Nick Douglas

]]> <![CDATA[How Levi's Jeans Duped The Internet With Their New Secret Ad]]> After watching it twice.... I think that the Ray Ban ad has some of the scenes shot in reverse. (all the throwing scenes. That would make pulling the glasses off his face relatively easy.

nyoung79

]]> <![CDATA[How Levi's Jeans Duped The Internet With Their New Secret Ad]]> @BGGA: Just imagine the views if I pretended I was a ragtag team of acrobats!

Nick Douglas

]]> <![CDATA[How Levi's Jeans Duped The Internet With Their New Secret Ad]]> It wasn't just the "no zipper" comment that proved they were Levi's...you can clearly see the Levi's label in two to three places in the video. Of course, you have to be looking for it, as they're quick shots.

Tea Em Gee Eff

]]> <![CDATA[How Levi's Jeans Duped The Internet With Their New Secret Ad]]> 12,680 views! Holy shit Douglas, way to rack up the page views! *caaa-ching!

BGGA

]]> <![CDATA[How Levi's Jeans Duped The Internet With Their New Secret Ad]]> @aikoto: Opps, you did already make the same general statement.

rsturgill

]]> <![CDATA[How Levi's Jeans Duped The Internet With Their New Secret Ad]]> Am I the only one who sees this as a good thing? Why aren't more companies creating CONTENT rather then spamming me with crappy ads with 'celebrities' I've never heard of hocking crap that is over priced (because they're paying celebs?). Mean while people are already complaining that they can't tell on some ads what they are selling. (Have you ever seen and ad and had no clue what was being sold? )

rsturgill

]]> <![CDATA[How Levi's Jeans Duped The Internet With Their New Secret Ad]]> @Don Is:

I thought DraftFCB was Levi's agency.

Jhonka

]]> <![CDATA[How Levi's Jeans Duped The Internet With Their New Secret Ad]]> @JmoneyGangsta:

is that the guy who plays Ben on Lost?

moorem2

]]> <![CDATA[How Levi's Jeans Duped The Internet With Their New Secret Ad]]> Yeah, the cinematography is still very professional, almost forced into seeming 'real' as opposed to scripted, the music is too perfect, the lighting is decent.

Also, while I enjoyed them, I have to add:

"Did you ever notice how white guys get into pants like this? And black guys, they get into pants like this!"

Tenno

]]> <![CDATA[How Levi's Jeans Duped The Internet With Their New Secret Ad]]> @JmoneyGangsta: Thanks for posting that video. The last 5 seconds of it are great, really caught me by surprise. :D

Cliff_Donner

]]> <![CDATA[How Levi's Jeans Duped The Internet With Their New Secret Ad]]> @LotharOfTheHillPeople: I wasn't aware there was such a thing as "too much junk touching". I'll make a note of it.

dealbo

]]> <![CDATA[How Levi's Jeans Duped The Internet With Their New Secret Ad]]> As long as they're not trying to fool people into thinking these are amateur videos, who cares? Better that than the garbage ads you see on TV.

aikoto

]]> <![CDATA[How Levi's Jeans Duped The Internet With Their New Secret Ad]]> The creative team behind the Ray Ban videos was Cutwater, and agency in San Francisco. The Feed Company is just a viral placement company, not the creators. I am sure Cutwater is also behind the Levi's stuff.

Don Is

]]> <![CDATA[How Levi's Jeans Duped The Internet With Their New Secret Ad]]> Oh Levi's, I guess the rest of us will have to put our pants on one leg at a time.

TCameron

]]> <![CDATA[How Levi's Jeans Duped The Internet With Their New Secret Ad]]> The special effects have come a long way at least. I didn't buy that he was catching the sunglasses for a second. The jeans and the beer are much better done, though I believe the jeans could be real with a skilled acrobat.

YourWildHorses

]]> <![CDATA[How Levi's Jeans Duped The Internet With Their New Secret Ad]]> too much junk-touchin' in the jeans ad.

LotharOfTheHillPeople

]]> <![CDATA[How Levi's Jeans Duped The Internet With Their New Secret Ad]]> The sunglasses video is totally fake. I'd be willing to bet that they didn't actually jump into those jeans as well, but who knows, maybe I'm wrong. Here's a video that explains how they "catch" the sunglasses with their face. The guy is a little odd, but he does a good job:

+ Watch video

JmoneyGangsta

]]> <![CDATA[How Levi's Jeans Duped The Internet With Their New Secret Ad]]> @Conbon: We do, but there's a $20 copay.

Ben Popken

]]> <![CDATA[How Levi's Jeans Duped The Internet With Their New Secret Ad]]> What piqued my interest is if they really completed all of those stunts or if slick editing was involved. I find it hard to believe, even though it was shown, that the glasses landed perfectly on the guy's face when he drove by in a car.

Either way, it's interesting and a good viral video, but it would be even cooler if all it was legit.

kylo4

]]> <![CDATA[How Levi's Jeans Duped The Internet With Their New Secret Ad]]> @Conbon: That's it! You've just prompted me to discover that my true calling is to become a dictator. I'm going to start practicing fracturing the military and sentencing dissenters to death first thing in the morning.

Zorica

]]> <![CDATA[How Levi's Jeans Duped The Internet With Their New Secret Ad]]> @Hiphopopotamus: And zipperism apparently.

@Zorica: You should just call it "Arrrgh" and tell everyone that you were dictating.

Conbon

]]> <![CDATA[How Levi's Jeans Duped The Internet With Their New Secret Ad]]> @Conbon: I agree... Levi's promotes racism.

Hiphopopotamus

]]> <![CDATA[How Levi's Jeans Duped The Internet With Their New Secret Ad]]> @Hiphopopotamus: I don't think you're allowed to say "I totally want to buy an agile black friend."

Conbon

]]> <![CDATA[How Levi's Jeans Duped The Internet With Their New Secret Ad]]> @Conbon: I can't believe for once I was the quick one! Great minds etc, and for how often that happens to me there are at least a few great minds on this site who are about 15 minutes ahead of my schedule at all times.

Don't worry, this was a happy accident for me. I type fast enough, but I think really slow. L'esprit d'escalier is going to be the name of my autobiography, which I will be writing when I croak just after thinking of a better title but not in time to write it down.

Zorica

]]> <![CDATA[How Levi's Jeans Duped The Internet With Their New Secret Ad]]> @Ben Popken: Assuming they did, does Consumerist cover medical malpractice?

Conbon

]]> <![CDATA[How Levi's Jeans Duped The Internet With Their New Secret Ad]]> @Ben Popken: I don't think tackling hippies is indicative of anything...

Hiphopopotamus

]]> <![CDATA[How Levi's Jeans Duped The Internet With Their New Secret Ad]]> Once again, the secret viral ad has masterfully put together the perfect marketing campaign that A) raises no awareness of the brand B) generates no perceived benefit of an indistinguishable product or C) compels me to want to buy the product.

Actually, scratch that last one... I totally want to buy an agile black friend. It would be soooo White Men Can't Jump.

Hiphopopotamus

]]> <![CDATA[How Levi's Jeans Duped The Internet With Their New Secret Ad]]> @Ben Popken: I watched it on mute (somebody has to have quiet so they can watch their beloved teevees, which are reruns!) but even so I definitely picked up on that aspect. It was uncomfortably "chummy." Very obviously people trying to project an idea. But as my coach/mentor/guru is fond of telling me, if you're trying to be something, then by definition you aren't being it. There was lots and lots of trying, especially in the faces.

Zorica

]]> <![CDATA[How Levi's Jeans Duped The Internet With Their New Secret Ad]]> @Conbon: Did they mess up your sexual reassignment?

Ben Popken

]]> <![CDATA[How Levi's Jeans Duped The Internet With Their New Secret Ad]]> @Ben Popken: Did they mess up your backpack?

Conbon

]]> <![CDATA[How Levi's Jeans Duped The Internet With Their New Secret Ad]]> @Zorica: Dammit. Beat me by seconds.

Conbon

]]> <![CDATA[How Levi's Jeans Duped The Internet With Their New Secret Ad]]> Jeans big enough to jump into, and other things that Brooklyn would suck at.

Conbon

]]> <![CDATA[How Levi's Jeans Duped The Internet With Their New Secret Ad]]> How many times do you think they tried the last one before it worked? The outtakes could have potential for greatness.

I would love to see this done with skinny jeans. Hipsters: a gauntlet has been thrown!

Zorica

]]> <![CDATA[How Levi's Jeans Duped The Internet With Their New Secret Ad]]> You missed one angle that's at least to me obvious. In both of them the group of "friends" is overly forced. Even if I wasn't watching these videos in the context of "beware this stealth ad" I would have wondered if all the people in the films were missing a brain lobe. Everyone is a little overly, "hey yeah cool brahh." And they're all so clean and crisp in the Levi's ad. It reminds me of the time I was at the train station and I saw all these heavy guys standing around in completely new street jeans and shirts and chains, and I just looked at them and I thought they were cops. Moments later they tackled a dirty hippy with a backpack.

Ben Popken

]]> <![CDATA[How Levi's Jeans Duped The Internet With Their New Secret Ad]]> Blue shirt dude totally racked himself jumping over the fence.

Oh and Nick? I think you watch too much internet.

Conbon

]]> <![CDATA[How Levi's Jeans Duped The Internet With Their New Secret Ad]]> When Levi's ads show up all over Gawker tomorrow, to whom can I say "I told you so"?

In Other News...

]]> <![CDATA[How Levi's Jeans Duped The Internet With Their New Secret Ad]]> Well, that was a cool video and everything, but I seem to have more of a desire to buy a Honda Fit after viewing this page. Something tells me that probably wasn't the intended effect...

The Dewd

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