<![CDATA[Economy's Innocent Victims: Weird Ads - Gawker Comments]]> <![CDATA[Economy's Innocent Victims: Weird Ads - Gawker Comments]]> <![CDATA[Economy's Innocent Victims: Weird Ads]]> @Priam: a Dalek with an american accent is just wrong wrong wrong.

DigitalVersicolor

]]> <![CDATA[Economy's Innocent Victims: Weird Ads]]> @Duffin: I agree, but they were cancelled because there seemed to be no correlation to increased sales.

LoveHandles

]]> <![CDATA[Economy's Innocent Victims: Weird Ads]]> I think a perfect example of funny commercials that work are the "Real Men of Genius" commercials from Bud Light. Even after all these years, I haven't gotten completely sick of hearing them. True, it's the same formula in every commercial, but at least the lyrics are clever.

Duffin

]]> <![CDATA[Economy's Innocent Victims: Weird Ads]]> But will Burger King still have their weird ads?

LoveHandles

]]> <![CDATA[Economy's Innocent Victims: Weird Ads]]> @Adminitraitor: I believe it's called a "diabetes explosion"...

hypocriteoath

]]> <![CDATA[Economy's Innocent Victims: Weird Ads]]>

+ Watch video

Priam

]]> <![CDATA[Economy's Innocent Victims: Weird Ads]]> @TheHonJudgeSmails: @Chaim Gnadelstein: <--- What he said.

I Don't Get It

]]> <![CDATA[Economy's Innocent Victims: Weird Ads]]> @TheHonJudgeSmails:

Because brands can't survive on product shots alone - new brands can't create a distinct identity within the market with simple product shots (unless the product itself is extremely sexy and revolutionary), and old brands...well, get old.

A good creative campaign can be extremely lucrative and glamorous, and the people holding the purse strings often don't understand creative, and aren't necessarily interested in grappling with the intangibles of what will connect with an audience. So they make an informed crap-shoot based on market research. Sometimes it translates and more often it doesn't.

Chaim Gnadelstein

]]> <![CDATA[Economy's Innocent Victims: Weird Ads]]> @I Don't Get It: Seems fair; but why are the people holding marketing pursestrings willing to finance it?

TheHonJudgeSmails

]]> <![CDATA[Economy's Innocent Victims: Weird Ads]]> I'd rather watch commercials with dudes in crazy wigs, and other semi-funny shit, just because I'd rather be entertained during the commercial break, instead of being manipulated into eating the 17,000 calorie ventricle-buster from Applebees.

Adminitraitor

]]> <![CDATA[Economy's Innocent Victims: Weird Ads]]> @Gayyker:

I don't think so. I think the weirdness is a result creatives that are fundamentally conservative in humor and taste trying to grapple with such newfangled concepts as ironic or irreverent humor and viral marketing. They think that creating utter nonsense is a better strategy for tapping the contemporary hip, youthful sensibility than creating, say, a gag that works, but might be perceived as corny...as if there's some sort of merit in pumping the same millions of dollars into R&D just to come out the other end with something that makes no fucking sense.

Chaim Gnadelstein

]]> <![CDATA[Economy's Innocent Victims: Weird Ads]]> @I Don't Get It:
No, that was totally spot on.

Also, I would add that there's a prevalent culture of creatives trying to 'out-weird' one another.

Gayyker

]]> <![CDATA[Economy's Innocent Victims: Weird Ads]]> @famousauthor: How I love her funny naaaaaaame.

I Don't Get It

]]> <![CDATA[Economy's Innocent Victims: Weird Ads]]> @I Don't Get It: Wow. I'm cranky today.

I Don't Get It

]]> <![CDATA[Economy's Innocent Victims: Weird Ads]]> I believe that wig was stolen from Pippi Longstocking

famousauthor

]]> <![CDATA[Economy's Innocent Victims: Weird Ads]]> @TheHonJudgeSmails: Because ad agency creatives are creative and they must show their creativity at all costs even if it's well proven that showing glamour shots of food makes people hungry (and I believe it is a fact). My personal experience with agency creatives is that they don't care much about research and demographics and that they are incredibly thin-skinned in general.

I Don't Get It

]]> <![CDATA[Economy's Innocent Victims: Weird Ads]]> I always wonder whether campaigns this godawful could have possibly started as an idea that made some semblance of sense, and then were focused-grouped and committee'd into absurd nonsense that's of use to nobody; or whether there are simply a good many people in the ad business that are massively out of touch and should genuinely not be collecting a check for their "work".

Chaim Gnadelstein

]]> <![CDATA[Economy's Innocent Victims: Weird Ads]]> They made me want to be a Wendy.

Koreanish

]]> <![CDATA[Economy's Innocent Victims: Weird Ads]]> Oh come on. Those were really funny. But they didn't, it's true, make me want to eat at Wendy's.

Koreanish

]]> <![CDATA[Economy's Innocent Victims: Weird Ads]]> I'm not sure I understand. If traditional ads work better than weird ads, why the hell would you ever use anything else?

TheHonJudgeSmails

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