The Wall Street Journal reports today that Hearst's partnership with gaming company Arkadium will soon result in a game at called "Editor's Assistant," wherein you're the assistant to new 'Toos replacement Ann Shoket and you have to complete "certain tasks" to win. But that's not even as cool as the game that's planned for to win "Boy Toy," players will control a virtual man's attempts to "keep his girlfriend satisfied." How lezzie! And how downmarket!

Media Firms Learn New Game Online [WSJ]