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At Apple's iPhone SDK announcement today, Steve Jobs had "one more thing..." to reveal. Venture capitalist John Doerr of Kleiner Perkins came onstage to announce a $100,000,000 "iFund" to help "young developers with funding." This is a huge amount of money for developers, but no details on how it will be invested or allocated. Compare this to the $10 million Android programming contest that Google introduced with its Android mobile phone platform. Thanks to the dedicated gadget-hounds at Gizmodo for the pic and info.

KPCB's iFund is a $100M investment initiative that will fund market-changing ideas and products that extend the revolutionary new iPhone and iPod touch platform. The iFund is agnostic to size and stage of investment and will invest in companies building applications, services and components. Focus areas include location based services, social networking, mCommerce (including advertising and payments), communication, and entertainment. The iFund will back innovators pursuing transformative, high-impact ideas with an eye towards building independent durable companies atop the iPhone / iPod touch platform.


The iFund will be managed by KPCB Partner Matt Murphy in collaboration with partners Chi-Hua Chien, John Doerr, Bill Joy, Randy Komisar, Ellen Pao and Ted Schlein. Apple will provide KPCB with market insight and support.