When a business has completely saturated one market, it can either die out or expand into another market. I think it's safe to say that rap-as-pop-music has reached its tipping point in terms of US commercial appeal. Luckily there's a billion people in India who have yet to embrace pimpology! Rappers in America have been stealing Indian music for beats for quite a while now, but the relationship hasn't been reciprocal. Snoop Dogg is on the kizzle, though, coming to Mumbizzle with a suitcase full of mizzle (marketing strategies). His main obstacle? India's current old-ass musical tastes:
Western musicians have come to India for inspiration and new sounds for decades, but finding an enthusiastic audience among the country's billion-plus population has not always been easy for modern musicians. Western music of a generation ago still tops India's album charts: top albums sold in India included the Eric Clapton compilation "Complete Clapton" and Michael Jackson's "Thriller" for the month that ended June 15, according to Rolling Stone's July India edition.
Ridiculous. Indians have just as much responsibility to support the modern schlock pop music market as we do. Snoop's breakthrough project is a new song called "Singh is Kinng," which will be the title song for an upcoming Bollywood flick. He's probably not the guy you want introducing pure hip hop culture to the subcontinent, but he does know how to sell albums. And hey, at least you can't knock the accompanying dance number. Unless you can: