Regarding the new Powerade advertisements (shot by Nadav Kander) then: you'd think that the marriage of athletic nakedness with modern consumer advertising would be utterly nauseating, but the photos (above and below) are quite remarkable, once you get past the crassness of all this art being used to sell a sports drink. Hardly sexualized, they're a celebration of the human body in peak condition, and in all its colors. So should athletes be shown naked? Of course! Remember, the first Olympics were performed nude.