"My mom and Julia spent most of the time comparing their respective startups," Tumblr jockey Nick Noyes blogs about his dinner with New York's notorious nobody, Julia Allison. "Interesting statistic of the night: her site garners 500,000 visits per month." Does Nick mean Julia, or his mom?Because Quantcast places both Julia's personal site and her startup, NonSociety, at "fewer than 2,000 U.S. monthly people." Either way, Julia wisely lets her dinner guest publish the claim, giving her plausible deniability. That's part of Julia's cover-of-Wired appeal — she doesn't need a website. (Photo by Nick Noyes.