Valleywag is name-checked in the New York Times today. (Page B1 if you're holding the dead-tree version.) The article talks about how companies must now pre-blog their own layoffs to beat the rumor mill. What it doesn't talk about is the problem of false positives: On the Internet, you can find layoff rumors about any company on Earth. For example, look at this morning. Valleywag layoffs! They're coming! I can confirm that layoffs are scheduled for October 3, 2008. Credit the losers behind LayoffGossip for building every Clay Shirky talking point into their site. You can vote for the truth/lie factor of a rumor. Awesome. I clicked True on this one 76 times.