Fake Steve Jobs is back. Dan Lyons, author of the piercingly funny satire blog, insists his return may be temporary. But he wouldn't be having this much fun with Jobs' illness if he still worried about the Apple CEO's death.
Sure, the tech writer has a forthcoming Newsweek blog to promote, named after his column at the weekly magazine. But his decision to lay off on Jobs wasn't a business decision so much as heartfelt concern about the Apple chief's health.
Now, as Fake Steve, Lyon's again cracking wise about favor-currying New York Times columnists begging to donate their livers, CNBC reporters bringing him lattes and, our personal favorite, having a gaunt Jobs brag that "I'm bench-pressing twice my body weight."
We're surprised his bosses at Newsweek are playing along; Lyons killed his personal blog after they demanded he remove a post calling Yahoo flacks "lying sacks of shit." Perhaps the subsequent problems at the magazine's print edition have opened Newsweek's eyes to the promotional power of the Web.
Sure enough, Lyons is already linkbaiting Gawker. Yes, Mr. Jobs, we'd be happy to show up at your house with a camera; just send along an access code to the front gate in case we need to use the restroom.