Realizing that they've lost their edge as the world's great evil empire, Disney has called on Apple overlord Jobs, who joined the board back in 2006, to help them steer a new path toward consumerist greatness. And, to that end, Jobs gave Disney access to his Apple Store blueprints and encouraged engineers to "think bigger," which means stores are no longer retail centers, but "Imagination Centers" that bubble with "Pixar-esque winks and nods."
Yes, gone are the days of plush toy displays and in are the days of video clips on demand, fake trees that sing happy birthday and, while they're at it, olfactory experimentation:
There will be a scent component; if a clip from Disney's coming "A Christmas Carol" is playing in the theater, the whole store might suddenly be made to smell like a Christmas tree.
Wow! This all sounds totally necessary!
Taken with Disney's plans for a brand-centric Comic-Con, it seems the company's poised to recreate the broken world in its own nightmarish image. And, in a move that would finally validate all those "Disneyfication" critiques of New York, Disney may open a new flagship store in Times Square. Sigh.