If you want to write an article that gets the people talking, one good way is to just start classifying women in random groups, related to age and hot sexxx. Hot sexxxy cheetah ladies cannot resist this delicious media bait!
Spencer Morgan is a very good writer for the New York Observer, and another thing about Spencer Morgan is that 100% of his articles are designed to get you mad. Usually they make you mad because he writes about men who are objectionable in one way or another. Then once in a while Spencer Morgan is like "Hey, for a change of pace I think I will play like an objectionable man, myself." This is a pose and it is how he wins, as a journalist. A mad reader is an engaged reader!
So today Spencer Morgan goes and writes a story that is clearly preposterous, on its face, inventing this new made-up term "cheetah" to describe a lady that is not as old as a "cougar" but still likes to "prey" on weak men, and fuck them, for sex, when they are drunk or otherwise vulnerable. He makes sure to say "fuck" and "pussy" a few times, right there in the story, and to quote a bunch of NYC blogger scene guys (AJ Daulerio! John Carney! Lockhart Steele!) breaking down THE GAME, and how Cheetah Women run it on men, just to underscore the very important subtext of this story, which is: "Here is a caricature of the 'Cougar' type of story, which, preposterously, is taken seriously, in the media." Whereas some fake trend stories attempt to get one over on you by making you actually believe a fake trend exists, this story does not. The headline of this story should be, "I Really Hope Many People Get Very Vocally Mad About This Story, And Talk About Sexism, Because Then It Would Be Funny How Seriously They Took This Story." (It's a bit unwieldy, yes).
Spencer Morgan: Winning by making people mad.