It's not everyday you see the CEO of Google eating his words. But Eric Schmidt has made two embarrassing reversals so far today: Admitting he was wrong about Twitter, and admitting he's got a terrible, AOL-user-esque sense of internet fashion.
Schmidt once dismissed Twitter as a "poor man's email system." But as the microblogging service has picked up more users, more activity and more search traffic, Google has been forced to take it more seriously. Today, Schmidt's engineers announced that Twitter-style "real-time" searching of tweets would be integrated into Google's core search service. I guess that's what you'd call a Poor Man's Real Time Search Engine, mmmm? Whoops.
Even worse, Schmidt's attempt to join Twitter itself proved something of a disaster this morning. He first logged on with the handle "eschmidt0", prompting a cyber-diss from high-profile New York tech executive Anil Dash:
Oh, snap! Surely a big-time CEO wouldn't let a zinger like that get under his skin right?
Except that within a few hours Schmidt had duly changed his handle and moved over his old content:
It looks like Schmidt also received some help from the Poor Man's Email Service's Rich Man's Identity Authenticator, because he's now got a "Verified Account." Throwing his (semi-)celebrity weight around at Twitter Inc.? Schmidt's starting to get the swing of things. Now just tweet about your next lunch choice, Eric. We promise not to mock. Too hard.